Although global turmoil and economic uncertainty have many consumers tightening their belts, one cohort remains confident about the future: Gen Z.

According to a new report from performance marketing company Wunderkind, only 22% of Gen Z respondents feel like they need to reduce discretionary spending amidst today’s economic environment. With $360 billion in disposable income and buying power on the rise, that’s good news for brands marketing to this segment.

THE CONSUMERS MOST LIKELY TO KEEP BUYING DURING THE DOWNTURNPerformance marketing company Wunderkind gave Datacenter Weekly an exclusive first look at its new study titled “The Industry Pulse: Consumer Spending During Economic Uncertainty,” based on a survey of 500 consumers in the U.S.

Sports fans don't need to go too far to see or hear just how prevalent sports betting advertising has become in the North American market. Sportsbook advertising at venues, on television, radio, and social media channels has become not only normalized, but overwhelming, forcing many entities involved in the industry to take action.

Despite ongoing worries about an economic slowdown or recession in the U.S., the TV measurement firm iSpot.tv has released a new survey that shows relatively bullish sentiment going into the 2023 TV Upfronts.

According to recent data from iSpot.tv shared with WardsAuto, Ram's "To Be a Ram: Have Heart" commercial leads the top-five ranking of most seen auto ads on TV for April 10-16. The spot garnered 217.8 million national TV ad impressions, a 28.9% increase from the previous week. Estimated national TV ad spend for the spot was also up 60.4% week-over-week.

Seventy percent of marketers expected budget cuts from 2022 to continue into 2023, according to data from performance marketing firm Wunderkind.

“Many of us are seeing budgets shrink year over year,” said Richard Jones, chief revenue officer at Wunderkind, during a recent Tech-Talk Webinar. “And many are feeling the heat in terms of hitting their 2023 revenue goals.”

Consumer Spending During Economic Uncertainty, a study by Wunderkind. Of the Gen Z consumers polled, 78% have no plans to reduce their personal spending — a boon to marketers given that this cohort boasts $360 billion in disposable income, the study notes.

The most popular email marketing software options include Mailchimp, Constant Contact, and Campaign Monitor. When choosing an email marketing tool, it\’s essential to consider factors like ease of use, customization options, and integration with other tools and systems.

Download the March Top 10 report from CEW partners’ Tribe Dynamics, to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2023.

Ram is leaning into its “Have Heart” spot, which moves into first place on iSpot.tv’s most-seen auto ads ranking for April 10-16, up from No.2 the previous week. Estimated national TV ad spend for the commercial increased 60.4% week-over-week, with national impressions up 28.9%. Nearly a third of its 217.8 million TV ad impressions came from primetime, led by CBS and NBC.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

In a recent research report, the team at CreatorIQ assessed how Coca-Cola, Pepsi, Nestle, and Red Bull measure up against each other by analyzing key industry metrics. Keep reading to learn more about the results and what they mean for influencer marketing.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Advanced currency providers (ACPs): Advanced currency providers are being offered adjacent to legacy Nielsen measurement for national TV. And Nielsen, Comscore, VideoAmp and iSpot are the tip of the measurement iceberg with more on the way;

A year ago, the NBA Playoffs -- without the NBA Finals -- totaled an estimated $782.8 million in national TV ad revenue across five networks -- TNT, ABC, ESPN, ESPN Deportes, and ESPN2 -- according to iSpot.tv.

iSpot.tvWhat they do: The Seattle-area startup measures the reach and impact of television advertising, helping more than 450 brands measure TV advertising across various viewing formats in real time.

Marigold , a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today launched Marigold Experiences for Enterprise to its Selligent customers.

Williams' team, which has doubled in the past year, are expanding Magnite's measurement and attribution program, certifying Comscore, iSpot, Nielsen, Innovid, and VideoAmp as currencies to be used across Magnite's connected-TV inventory.

The list of speakers for the event will include executives from Dentsu, Havas Media, GroupM, Magna, and Omnicom Media Group and measurement/data companies including Comscore, Innovid, iSpot, Nielsen, Samba TV, VideoAmp, 605, and OpenAP -- as well as insurance marketer Geico, media consultant MediaLink, and Roku.

Real-time TV measurement company iSpot.tv has released its 2023 TV Upfronts study, revealing new findings around 2023 upfront plans for brands and agencies.