While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway.
A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals, sharing insights around TV spending plans for 2023-24.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Q1 U.S. YouTube data from Tubular Labs shows year-over-year momentum for video views about both our own presidency, and the U.K. Royal Family. Video views for domestic YouTube videos about the U.S. presidency grew by 102% YoY in Q1, while U.S. views about the Royal Family were up 23%. Knowing that helps news organizations make decisions around video strategy, so don’t be surprised if you see more videos about both heads of state soon.

With the Upfronts just weeks away, real-time TV measurement company iSpot.tv shared findings from a survey of agency and brand spending plans for this year.

A number of competitors such as Comscore, iSpot and VideoAmp came out as possible alternatives to Nielsen. However, none of these companies are accredited with the MRC.

While we’ve been hearing a constant drumbeat of “recession” talk since last year, it may not have the presumed effect on the TV ad market – at least not for the 2023 Upfronts, anyway.

A recent survey from iSpot revealed 2023 upfront plans for over 500 brand and agency professionals, sharing insights around TV spending plans for 2023-24.

CreatorIQ has been selected as one of the inaugural partners for Instagram's newly launched creator marketplace API program.

In 2022, that figure grew to $314.6 million, according to data from iSpot, which measures TV advertising and audiences.

Estimated national TV spending by automakers increased 10.5% in March compared to the same period a year ago, per iSpot.tv.

Why it matters: Measurement companies like VideoAmp and iSpot have raised hundreds of millions of dollars each and secured deals with TV networks all without a formal audit and approval by the industry's watchdog.

Despite a weak scatter market and concerns about a pending recession, most marketing and agency executives expect to spend as much or more in the upcoming upfront market than they did a year ago, according to a survey by iSpot.tv.

Marigold™ has mined its recently released 2023 Global Consumer Trends Index results to provide a deep-dive focus on how specific industry verticals and geographic locations can amp up relationship marketing campaigns and zero-party data collection efforts most effectively. These areas of focus and the top highlights include:

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

According to Campaign Monitor, recipients are 26% more likely to open an e-mail if the subject line has been pesonalized.

Three-quarters of advertising execs expect to spend as much as last year or more during the 2023 TV Upfront, according to a survey from iSpot to determine how ad-buying plans will change this year, while also revealing more about the growing role of streaming and other key trends.

Also, it has opened the door to competitors. NBCUniversal, Paramount and Warner Bros. Discovery have all announced they are working with other data providers, including Comscore Inc. and startups such as VideoAmp, iSpot.tv and EDO. More competition means better service.

Last year, Paramount and Warner Bros. Discovery both announced they would offer ad buyers measurements from Nielsen alternatives VideoAmp, Comscore, and iSpot.tv.

The MRC suspended Nielsen’s national Television Audience Measurement service in September 2021 following a series of what the organization termed “non-compliance issues” stemming from panel degradation and problems servicing panelist homes during the pandemic.

Another way to earn money on TikTok is by partnering with brands. If you have a sizable following, you can reach out to brands in your niche and offer to promote their products or services in your videos. You can also join influencer marketing platforms like CreatorIQ, TRIBE, and AspireIQ to find paid sponsorships.