Real-time TV measurement firm, iSpot.tv, has released its ‘2023 TV Upfronts’ study, revealing new findings around brands’ and agencies’ plans for 2023 upfronts, the period when agencies book TV advertising space months ahead of time, traditionally in the spring.

Many of the companies have also struck partnerships with a new phalanx of measurement vendors including iSpot, VideoAmp and Comscore. Warner Bros Discovery said in March that it intended to use the two latter companies in helping it determine currencies in the 2023 upfront.

Other companies that measure traditional and streaming TV viewership include Comscore Inc. and startups such as VideoAmp, iSpot.tv and EDO.

Your closing should build on the desire created in the prior step and urge action. Summarize your best takeaways and lead into a call to action such as a link to a landing page or “Contact us” page. Campaign Monitor reports that a button instead of a text link can boost conversion rates by as much as 28%. As Campaign Monitor also suggests, you might say “farewell” or show your gratitude.

Universal Studios is still big on national TV -- 801.9 billion impressions from TV messaging over a two-week period, according to iSpot.tv's projections.-- twice as much as the next movie, “Chevalier” (at 402.9 billion) which has yet to open.

The IMF may have given the UK economy a sick (man of Europe?) note this week, but when it comes to ecommerce, things are looking reasonably healthy. Data from GfK and Wunderkind both point to March’s figures showing consumer confidence up two points on this time last year and with digital revenues in the UK up 36.6%.

You can watch the 2023 Google Pixel basketball commercial here on iSpot.tv.

We have partnered with the likes of Vizio and Samba for ACR data. The likes of iSpot for measurement and we have also signed a deal with Netflix to be one of their demand partners. All this helps us to connect the rapidly growing and fragmented CTV (and digital) advertising ecosystem.

Have your TikTok and other social feeds seemed completely overwhelmed with videos and posts about ChatGPT and AI lately? There’s a good reason for that: According to creator marketing platform CreatorIQ, creators and influencers have been heavily embracing generative AI tools as a talking point—and media consumers have been endorsing that content choice.

In June 2022, after over two years of research and development with a team of skincare experts, Bieber launched her skincare line, rhode, with content and consumer connection at the foundation.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing -- with paid advertising and media value nearly half the total for the first three months of the year vs. a year ago, according to estimates from iSpot.tv.

Online retail revenues rose significantly year-on-year in March, despite cost-of-living pressures continuing to squeeze household budgets, the latest data from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, has revealed.

Data from Wunderkind’s Marketing Pulse, which analysed over 149.2 million shopper journeys, found that UK digital revenues in March rose +36.6% year-on-year, and also revealed that web traffic to retailers’ websites across Q1 (01 January – 31 March 2023) saw a +41.6% uplift year-on-year.

Online retail revenues rose significantly year-on-year in March, despite cost-of-living pressures continuing to squeeze household budgets, data shows.

Online retail revenues rose significantly year-on-year in March, despite cost-of-living pressures continuing to squeeze household budgets, the latest data from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, has revealed.

We are pleased to share The Black Creators & Businesses Breaking Records exclusive report from CreatorIQ

Few sectors of the marketing world have exploded as much as creator-led marketing. According to data released today by influencer marketing platform CreatorIQ, the number of active creator-led campaigns managed through the company’s platform increased 50% year-over-year from 2021 - 2022.

Dodge is putting the pedal to the metal with its commercial for the new Hornet, which takes first place on iSpot.tv’s most-seen auto ads ranking for April 3-9. The spot generated 189.3 million national TV ad impressions – an 812% increase compared to the previous week – with an 85% increase in estimated TV ad spend and a 1,488% increase in ad airings week-over-week. News programming delivered top impressions counts, led by CNN Tonight, The Lead With Jake Tapper and CBS Mornings.

Food Network’s Ciao House tops the Promo Mojo ranker for the week ended April 9, making it TV’s most promoted show.

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.