Citing data from iSpot.tv, published reports say combined sales revenue for the 2022 NBA Playoffs for Disney (ESPN/ABC) and Turner Sports amounted to $842 million. Sponsors included AT&T Wireless, State Farm, Google Pixel, Kia Motors and Taco Bell.

“Our focus as a company has always been to bring creators and brands closer together, putting the creator at the center of the ecosystem," said Tim Sovay, Chief Business Development and Partnerships Officer at CreatorIQ, in a statement.

Instagram influencers are part of nearly 90% of the multi-platform social campaigns that CreatorIQ runs on behalf of its more than 1,000 corporate clients, which include consumer giants such as UnileverUL +0.6%, AB InBev, Disney and Red Bull, Sovay said.

The process now involves a change to the way permissions are granted to the branded content tool. Brands must now log their Instagram account and grant access to their account (often through a third-party service like CreatorIQ).

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, announced that Instagram has selected it as an inaugural partner for the social network’s newly launched creator marketplace API program.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

The 2023 WunderkIndex report, produced by performance marketing experts Wunderkind and based on a comprehensive 6-month study of 99 leading eCommerce brands, reveals that by not making the most of their first-party data, they’re leaving additional digital revenue on the table.

Instagram says that it’s testing the new API updates with ’a small cohort of leading creator marketing partners’, including Aspire, Captiv8 and CreatorIQ. Instagram says that it will expand access to the Creator Marketplace API soon.

The first new API will allow brands to easily reach creators in a priority inbox on the creator marketplace through their preferred creator marketing platform. The second API will allow brands to publish structured project briefs to the creator marketplace straight from a third party. Instagram is testing these APIs with a small cohort of creator marketing partners, including Aspire, Captiv8 and CreatorIQ.

The third-party influencer platforms include big names within the creator economy like Captiv8, CreatorIQ, and Aspire. Creators often use these platforms, which offer their own marketplaces, as a way to connect with new brands and discover opportunities to make money as an influencer.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

While DDB has remained agency of record on Neutrogena and Aveeno in recent years, some of the brand’s more interesting digital and social work has been handled by other shops, such as a TikTok reality show handled by Movers & Shakers and an in-house video series from Neutrogena Studios.

Seizing the opportunity, several ambitious measurement companies in the space, including VideoAmp, Comscore, iSpot.tv and more, have been rapidly striking deals with holding companies and publishers alike, launching test-and-learns, developing new solutions and claiming real estate as the industry tries to figure out what the next evolution of measurement looks like.

iSpot.tv
Year founded: 2012

Key partnerships: Counts more than 60% of TV’s top 100 advertisers, including 10 of the top 10, as clients. iSpot.tv is the default cross-platform measurement provider for The Trade Desk, and has partnered with NBCUniversal, Warner Bros. Discovery, Paramount and Disney

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Publishers are clearly recognizing the need to give clients options, with several major companies already announcing that they’re using alternative currencies for transactions in this year’s upfront.

A third buyer explained that both VideoAmp and iSpot have made the most inroads with the publisher side, adding that a traditional shortcoming of alternative currency providers came down to Nielsen being a one-stop solution for networks to make projections and buyers to plan and transact.

Universal’s movie dominated national TV airwaves for theatrical TV commercials when it came to all impressions over the past two weeks -- with 1.2 billion and $12.4 million in estimated TV spend, according to iSpot.tv.

The entire lifetime TV spend for the film -- which started running TV messaging in December 2022 -- is now at a projected $28.9 million.

Vendors adopt strategies to get a competitive advantage and increase their market share. For instance, in September 2021, CreatorIQ acquired Tribe Dynamics to increase its global presence and expand its customer base. Hence, such strategies will drive the influencer marketing platform market growth during the forecast period.

With 232.2 million national TV ad impressions, Hyundai takes first place on iSpot.tv’s most-seen auto ads ranking for March 27 through April 2 with its “Own Every Mile: Key West'' sales promotion. The automaker upped its estimated national TV ad spend on the spot 83.4% week-over-week, with the biggest outlay (est. $373,000) going toward NBA basketball games.