Almost three quarters of consumers in Germany are “very pessimistic” about the rising cost of living (72 percent) and the economic outlook (61 percent). The immediate consequence: consumers change their buying behavior. 69 percent of German consumers plan to make fewer spontaneous purchases this year. 48 percent want to research longer, 49 percent want to wait for special offers/sales and 43 percent use loyalty benefits.

2. Wunderkind $76.0M
Round: Series C
Description: Wunderkind enables brands to better recognize their customers online, providing 1-to-1 marketing at scale. Founded by Andreas Spartalis, Brooke Partelow, Cole Sharp, Namik Abdulzade, and Ryan Urban in 2010, Wunderkind has now raised a total of $151.9M in total equity funding and is backed by Silicon Valley Bank, Neuberger Berman Group, Primary Venture Partners, Battery Ventures, and Western Technology Investment.

Spending on ads is typically greater around the beginning and end of each year, as consumers reevaluate financial goals at the start of a new year, while a lack of premium broadcast programming in the summer tends to make third-quarter spending lower, according to television-ad analytics company iSpot.

WWE also has a deal for its WWE “Friday Night Smackdown” on the Fox Television Network.

National TV ad revenue for the previous 12-month period was estimated at $54.3 million, according to iSpot.tv.

In more positive news, theatrical marketers have been more efficient with their national TV spending in 2023 -- with 13% less ad spend than the year before, according to estimates from iSpot.tv.

According to iSpot.tv estimates, Clark’s performance helped the ESPN family of networks scare up 342.5 million adult impressions in primetime, more than doubling the 155.6 million impressions notched by last year’s analogous UConn-Stanford telecast. (Impressions are a measurement of the cumulative number of viewers watching across any given telecast.) While impressions data is directional at best, if the iSpot numbers are proportionate to the final Nielsen tally, Iowa’s victory will have eclipsed the all-time women’s hoops record of 5.68 million viewers, set by Diana Taurasi and Sue Bird’s UConn squad back in the 2002 title tilt.

According to Clelia Zattoni, director of sales operations and marketing at Madhive, her team helps businesses succeed in TV advertising by monitoring seasonal trends with the potential to impact ad inventory and campaign delivery.

Songtradr’s acquisition of global b2b music tech company 7digital has now been officially sealed — a move that further bulks Songtradr’s model.

Music licensing company Songtradr has closed on the acquisition of B2B digital platform 7digital, in a deal valued at £19.4 million (€21.9m).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

What does it take for TV industry players to transact on so-called “alternative currencies”—i.e., alternatives to deal-making-ready measurement data from incumbent Nielsen? Ad Age’s Parker Herren explains:

New systems and workflow: “Implementing data from Comscore, VideoAmp, iSpot or even Nielsen One—the crop that emerged as front runners this year—requires an overhaul of systems and workflow, as well as educating clients,” Herren writes.

Songtradr said in a media release yesterday (March 30) that the transaction “solidifies Songtradr’s position as a key leader in the B2B music industry, establishing the company as the only one-stop music solution for digital platforms and brands worldwide”.

Songtradr, a business-to-business music company, has acquired 7Digital, an enterprise digital music services company.

The company offers features and technologies that aim to simplify music licensing and content management. 7Digital’s API (application programming interface) platform and services are used by several brands including Pinterest, Barry’s and Triller.

Songtradr has completed its acquisition of U.K. digital music company 7digital, the company announced on Thursday (March 30).

When the deal was first announced on Feb. 8 prior to being finalized, 7digital said it planned to accept a bid worth 19.4 million pounds ($23.4 million), with its shareholders set to receive 0.695 pence ($0.84) per share in cash, a 114% premium over the prior day’s closing price.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Chevrolet continues to up its investment in its “Best-Selling” spot highlighting various Silverado models: According to iSpot.tv, the automaker increased its estimated TV ad spend for the spot 37.7% week-over-week, which resulted in a 9.7% increase in TV ad impressions. Sports were a key focus, with men’s March Madness games, PGA Tour golf and the 2023 World Baseball Classic as the top impressions-driving programs.

Since the year began, Raw has lined up an eclectic roster of advertisers, many of which fall into the movies and munchies categories. Per iSpot.tv data, fans of the show are regularly barraged with messages from the likes of Domino’s, Pizza Hut, M&Ms, Dunkin’ and the confectioner Ferrero Rocher.

A year ago, national TV games on ten different networks pulled in an estimated $385.7 million in advertising revenue and 26.4 billion impressions, according to iSpot.tv.

Betting has become pervasive in American sports over the past five years. Thirty-three states now have legal betting markets, and sportsbooks have increased their advertising dramatically. In 2019, the first full year of expanded regulated sports betting, sportsbook brands spent $21.4 million on national TV commercials. In 2022, that figure grew to $314.6 million, according to data from iSpot, a company that tracks marketing.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: A guy named Kelby talks about his “down there” in a rather TMI Cottonelle spot. Apple shows how its Crash Detection feature works on iPhone 14 Pro with a little help from a crash test dummy. And M&M’s hypes new Caramel Cold Brew M&M’s.