For reference, Inscape data shows Vanderpump Rules has been one of the top 20 programs on TV during Wednesday primetime since the news broke. And it accounted for over 37% of Bravo’s primetime minutes watched from Mar. 8-22. Further, iSpot data reveals that the three latest episodes of Vanderpump Rules have delivered 68% more household TV ad impressions on average vs. the four episodes of this season that aired before the disclosure..

Several media brands have already announced currency providers they will transact against during this year’s spring ad haggle in addition to Nielsen: NBCUniversal will use iSpot.TV and VideoAmp; Warner Bros. Discovery will transact against VideoAmp and Comscore; and Tubi is working with VideoAmp.

There’s a lot more than that to it, of course. But LIV returns to action in Orlando this week, and once again they’ll go head-to-head with a lesser Tour event. I spent plenty of hours with James Colgan last week sorting through reports from Nielsen and iSpot to figure out how to compare one league’s TV ratings to another, but it’ll be intriguing to add a third data point this week. One thing we know for sure: both events combined will be dwarfed by next week’s Masters.

“Brands will create campaigns inspired by TikTok’s viral themes for television; an approach that already increased the general reach last year, by involving disinterested people in soccer”, explained the specialized blog Songtradr, which marks that urban and Latino genres will once again be a trend, as evidenced by the last Grammys 2023.

Havas has worked with a variety of measurement providers such as VideoAmp, iSpot.TV and Comscore to develop newer ways to set the value of advertising transactions, or what are known as currencies, among different media platforms.

Perianne Grignon, VP Strategy at Mediaocean focused on two key trends: given fears over an uncertain economy, will advertisers spend money during the upfronts or will they hold back for now. And regardless of when they spend their dollars, advanced currency providers (ACPs) like iSpot and VideoAmp will play a huge role this year.

Brand investment in creator-led marketing is growing in popularity. In the US, companies will have increased their spending on creator marketing by 65% over the last five years, to $4.6bn by the end of this year. Globally, it’s valued at a record $16.4bn.

Eight days in, the March Madness basketball tournament was up an estimated 22% in national TV ad revenue versus 2022, to $457.7 million, according to iSpot.TV. Viewership for the first five days averaged 9.04 million, on par with last year.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: A talking dog named Bailey helps Chewy promote its pet pharmacy. Heineken imagines if its Heineken Silver variant was “a riveting Viking saga.” And FanDuel hypes its “no sweat first bet” offer for new customers.

This just in: Here are the top 10 March Madness TV advertisers so far, per TV measurement firm iSpot.tv, as ranked by share of household impressions:

The major media companies, such as Warner Bros. Discovery and NBCUniversal, have already announced plans to allow advertisers to strike deals on several currencies during this year’s upfront, including VideoAmp, Comscore and iSpot.tv, in addition to longstander Nielsen. But these plans are not consistent across every seller.

After both the Nielsen ratings and LIV Golf’s “preliminary” numbers gathered by iSpot TV are in, it appears that the second-year league is not yet building momentum.

LIV Golf is reporting an average of 409,000 viewers for the final two rounds of LIV Golf Tucson on Saturday and Sunday. The first round is only available via streaming in the United States, so it does not factor into the ratings. LIV’s reported figures for its season-opener at Mayakoba at 537,000—showing Tuscon to be a 24% drop.

All this comes from newly released research from the ARF’s Universe Study of Device and Account Sharing (DASH), a syndicated study of the U.S. TV landscape based on tracking surveys from the University of Chicago. The study underpins how at least some measurement firms, such as VideoAmp and iSpot.tv, calibrate data from big-device data sets such as smart TVs and set-top boxes.

The film achieved dominance at the box office despite from a very modest $10.3 million in national TV advertising spend -- with some $3.0 million in the last 14 days, according to iSpot.tv estimates.

Tubular Labs provides a unified view of trends in audiences' 'values and interests' across platforms including YouTube, Instagram, Facebook, Twitch and Twitter; identifying new content categories, new creators, cultural influences and their effect on sales. Chartbeat offer real-time and historical dashboards, experimentation and in-page optimization tools to help teams measure and build business value from the attention earned by their content.

It’s harder to know how iSpot’s average audience data compares directly to Nielsen’s, which means it’s difficult to say with 100 percent certainty that the numbers are an exact comparison. Think of Nielsen as a delicious Honeycrisp apple, while iSpot is a crunchy Granny Smith — yes, they’re slightly different, but we’re still comparing apples. (LIV’s total reach data, on the other hand, is virtually useless as a point of comparison.)

Though Disney’s currency will be Nielsen, it will also transact through iSpot and VideoAmp.

“The reason we have multiple is not one partner, not one vendor, is working across the market, and they all don’t do exactly the same thing, and we have to scale,” said Ferro.

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Tubular Labs, a provider of global social video intelligence, has added new abilities to measure how videos perform according to the hour of day that they were uploaded.

Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok and Twitch.

The news: Warner Bros. Discovery (WBD) has selected Comscore and VideoAmp as measurement partners for striking deals with national advertisers during this year's upfront sales season.

WBD worked with Comscore, VideoAmp, and iSpot in 2022 to build measurement currencies, but iSpot was notably left out this year. Still, it will remain a non-currency measurement partner.