Over the last six months, national TV advertising revenue for Newsmax was estimated to be $52.6 million coming from 6.0 billion impressions, according to iSpot.tv.Top paying advertisers over the period include: Balance of Nature, My Pillow, Wounded Warrior Project, Relief Factor, Humana, and Colonial Penn, Relaxium, and SuperBeets.

Fox News Channel pulled in $1.12 billion in national TV advertising revenue over the last 12 months, according to iSpot.tv.

All of this seems to suggest that even with the touting of non-news/opinion programming, for those nervous marketers, all the headlines on the Dominion Voting Systems case have meant little to Fox News' bottom line -- so far, anyway.

It’s also important to note which numbers are used in television reports. LIV reported 3.2 million total viewers across the three days in its season opener, while the Nielsen numbers cited above are average-minute audience, the industry standard. LIV is also using iSpot, a TV ad measurement and analytics company that offers a different way to measure viewership compared to Nielsen ratings.

In its quest, the startup has partnered with Tubular Labs, a social video intelligence company, to ingest relevant analytics for creators and then with the help of an AI engine offer insights into what is trending globally and what would or wouldn’t work for a creator, including content ideas.

This partnership is limited to Animeta and Tubular and will allow content creators to directly view their analytics on Animeta’s website.

Click monitor Chartbeat has bought Lineup and Tubular Labs, bringing three much-used services under one roof.

Chartbeat chief executive John Saroff says many of its customers already use a combination of these tools – Lineup for revenue management and Tubular for analytics. “These acquisitions mean that Chartbeat now gives media enterprises a single set of tools and services to bolster relationships with users at every step of the journey.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

An analysis by iSpot.tv found that in January and February, Fox News had 649 advertisers, little changed from the 642 advertisers it had in January and February of 2022. The biggest advertisers on Fox News were Balance of Nature, My Pillow and Nutrisystem.

A new case study from VIZIO suggests there’s a new, valuable piece of real estate when it comes to TV advertising today: the TV home screen. It makes sense — the home screen is the very first thing viewers see when they turn on their device, and a brand placement is front and center even before the issue of deciding what to actually watch comes up.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Under Armour serves up a fresh 30-second TV cut of its “Protect This House” ad featuring Stephen Curry, Aliyah Boston and Kelsey Plum.

Data from audience measurement provider iSpot, CW and LIV showed that their coverage had a total audience of 3.2million viewers. The opening event of 2023 had Saturday broadcast figures of 1.6 million people on linear television, CW affiliates and Nexstar stations, while over 1.3million watched Sunday’s finale.

According to iSpot.tv, this Powerade commercial featuring a boy playing basketball and working out aired 24 times between the first and second rounds of March Madness

The currency designation by WBD for VideoAmp is the vendor’s latest, having disclosed an earlier measurement deal with WBD in January. At the time, VideoAmp said it would provide a full suite of measurement data and capabilities across WBD’s linear, streaming and digital portfolio. In February VideoAmp scored another win when it, alongside iSpot, was certified by NBCUniversal as currency for advanced audiences for ad buyers.

Through five months of the NBA season so far -- with the start of playoff action looming in four weeks -- national TV advertising is 28% higher to an estimated $656.9 million so far, according to iSpot.tv.

Total impressions are also comparably higher -- 22% more to a total of 29.8 billion -- from 136,448 airings of commercials this season.

Data from audience measurement provider iSpot, CW and LIV showed that their coverage had a total audience of 3.2million viewers.

Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal.

“When it came to those three non-negotiables, the transaction capable component was where [iSpot] still has room and opportunity to grow,” said Zapata. “In order for us to steward a campaign from forecast to post and all of the non-sexy plumbing in between—that’s the stuff like nobody wants to talk about it, but you’ve got to get it done—and iSpot wasn’t quite there yet.”

The rival league of the PGA Tour said that viewership monitoring company iSpot's analysis of the data was done while also bringing in LIV Golf and The CW digital data. From February 24 to 26, a three-day tournament was conducted.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

With more than 228 million TV ad impressions, a spot promoting Hyundai’s “Getaway Sales Event” takes first place on iSpot.tv’s most-seen auto ads ranking for March 6-12 – but Lexus is the most-seen brand overall, with two commercials in the top five.

Valued at a record $16.4 Billion worldwide, influencer marketing has become a necessity for organizations seeking to impact consumers. The industry is expected to expand further in 2023, even as organizations continue to evaluate how to manage their operations and scale their growth in the face of economic uncertainty.