According to influencer marketing platform Tribe Dynamics, McMichael powered a total $2.5 million in earned media value for beauty brands in 2022, which marked the year she graduated with her nursing degree from Rutgers University and subsequently began pursuing content creation full time.

With more than 228 million TV ad impressions, a spot promoting Hyundai’s “Getaway Sales Event” takes first place on iSpot.tv’s most-seen auto ads ranking for March 6-12 – but Lexus is the most-seen brand overall, with two commercials in the top five.

There are seven audience measurement companies invited to take part in the certification process; ComscoreSCOR -0.4%, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605. Nielsen remains the predominant source for audience measurement and negotiating ad rates, reportedly they are reviewing the invitation.

Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

Jeep enthusiasts go on a “bear hunt” (for a bear that’s not an actual bear). Fleetwood Mac’s “Everywhere” serves as the soundtrack for a fashionable Kohl’s spot. And college basketball

Automotive estimated national TV spending in February totaled $167.8 million in February compared to $504.9 million for the same period a year ago, down 66.8% year over year, per iSpot.tv.

The Importance of Person-level in CTV MeasurementAccurate data and person-level measurement are critical to fully measure impact. Stuart Schwartzapfel, SVP of media partnerships at iSpot.tv., warned that data inaccuracy can result in missed opportunities in reaching target audiences, making person-level measurement even more critical.

While Novo Nordisk’s diabetes drug Ozempic was the talk of the town, it was Pfizer that spent the most on TV drug ads at this year’s Oscars.

That’s according to new data out from real-time trackers at iSpot.TV, which estimates that the Big Pharma spent $5.7 million on its new COVID-19 drug ad: “If it’s COVID, it’s Paxlovid” during a single Oscars airing on Sunday, March 12.

Buyers urgently need reliable and standardized TV measurement. That need is why video currencies building alternatives to Nielsen are using ACR to assert their place in the measurement race.

While the war for measurement superiority marches on, resonance measurement can be integrated with traditional reach measurement from any of the major providers, from iSpot and VideoAmp to Nielsen. There’s no conflict between these tools. In fact, adding resonance to existing reach systems can provide a powerful new “resonance reach” score to understand audience size and advertising impact.

Over the past 12 months, Paramount+'s total national TV advertising had a total paid advertising and media value from on-air network promos of $241.7 million, according to iSpot.tv.

This was driven by $182.5 million in value from the on-air promos on Paramount TV networks, and $59.2 million from paid national TV ads. This generated 32.2 billion impressions, according to iSpot.tv.

Patrick Ta Beauty, which was founded in 2019, was among the top 50 beauty brands of 2022 as ranked by earned media value, according to recent data from Tribe Dynamics. The brand’s earned media value was estimated at just under $84 million, a 32% increase over the previous year.

A few highlights: Lay’s wants you to know its chips are “made from real potatoes from over 100 farms across America.” Stephen Curry and Kevin Hart team up for the latest Chase Freedom Unlimited spot. And Apartments.com’s Brad Bellflower character (Jeff Goldblum) is followed around by “suits” who attempt to make sure his claims are “legally indisputable.”

Capabilities like targeting and frequency control through connected TV have, until recently, been the preserve of larger, national brands. But MadHive is amongst the ad-tech companies bringing those powers to local brands.

“I think it’s our responsibility to make it less complicated,” Berlingo said, during an interview at Beet Retreat San Juan.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

Notably, The Voice scores the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

National TV advertising hit $106.1 million for 63 airings of Oscar TV commercials, according to iSpot.tv, with 505.7 million impressions for viewers 18+. Disney’s “The Little Mermaid” spot was tops in driving incremental online engagement, followed by Lucid Motors and Autodesk.

Tim Glomb, Vice President of Content and Data for Cheetah Digital, adds, “Smartbox instituted a zero-party data acquisition strategy using Marigold Experiences to understand the psychographic data from customers that would allow them to truly personalize email and owned channels.”

Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to 2.40% of all TV ad impressions (live programming only) from Nov. 7, 2022-Mar. 12, 2023 – No. 3 overall in that stretch, trailing only the NFL and college football.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Jamie, Flo and the rest of the Progressive gang present a safe driver with a questionable trophy. Snoop Dogg, Karol G and Andy Samberg jam on a beach with a little help from Corona Extra. And Dr Pepper hypes new Dr Pepper Strawberries & Cream.