In November 2000, Viacom Inc. -- forerunner of Paramount Global -- announced a $2.3 billion stock deal to buy BET Holdings, the parent company of Black Entertainment Network. The deal also included taking over nearly $600 million in debt.

Looking at the last 12 months, the BET network pulled in an estimated $348 million in national TV advertising sales, according to iSpot.tv.

Seven audience measurement suppliers – Comscore, iSpot, Nielsen, SambaTV, TVSquared, VideoAmp and 605 – have each been formally invited to participate in the certification process, which includes a provision requiring that each company should seek accreditation for industry self-regulatory watchdog, the Media Rating Council, as a condition of certification.

Details: Among the specific standards being pushed are being fully compliant with privacy regulations, seeking accreditation with the Media Rating Council and disclosing big changes in methodology a year before impact.

Measurement companies Comscore, iSpot, Nielsen, Samba TV, TVSquared, VideoAmp and 605 were told the requirements last week and invited to participate in the certification program.

“Creed III” has spent $19.4 million so far on national TV advertising, from 2,850 airings of commercials, resulting in 1.1 billion impressions, according to iSpot.tv.

For the first two months of 2023, theatrical movie national TV spending is down 24% to $256.5 million from the year before, according to iSpot. In 2022, it was at $338.4 million.

In recent months, a TV industry long measured by Nielsen has introduced a group of new vendors the networks hope will prove adept at counting digital and mobile viewing sessions. Advertisers seem willing to experiment with technologies provided by companies like iSpot, VideoAmp, ComScore and Samba. But some advertisers have balked at the prospect of having to do deals with one TV network based on one group of measurement offerings and transactions with a rival based on a different set of methodologies.

The JIC is being managed by OpenAP, the advanced advertising company owned by NBCU, Paramount, Fox and WBD. It has invited Nielsen, iSpot.tv, Comscore, VideoAmp, Innovid’s TVSquared and 605 to participate in the certification process.

“The industry collaboration around measurement standards is important for fostering choice and setting the baseline needed for the adoption of cross-platform measurement,” said Sean Muller,

These requirements were communicated to measurement companies on March 1, keeping with the committee’s previously announced timeline. Comscore, iSpot, Nielsen, SambaTV, TVSquared, VideoAmp and 605 all formally invited to participate.

The JIC requirements call for full transparency around data sets and methodology, and for all currency providers to seek Media Rating Council certification as well. Currently, Comscore has an application in process for its TV measurement and iSpot.tv for the ad recognition portion of its measurement. Nielsen, which is seeking to restore accreditation for its panel-based national TV ratings, has yet to file an application for Nielsen One Ads, which is based primarily on big data sets from set-top boxes and smart TVs.

Speaking at the Morgan Stanley Technology, Media and Telecom Conference, Roku Founder and CEO Anthony Wood talked up Roku’s presence in the licensed TVOS space, noting the company has a “very large lead” over Amazon and Google in the U.S.

“Both of those companies are growing market share, but they’re still tiny,” said Wood. “The biggest opportunity for us to continue to grow is by taking share from LG, Samsung and Vizio…those are the TV companies that are sort of left in terms of material market share other than Roku.”

The currency requirements were sent to measurement companies such as Comscore, iSpot, Nielsen, SambaTV, TVSquared, VideoAmp and 605 on March 1. All of them were formally invited to participate in the upcoming JIC measurement certification program.

Looking at the last 12 months, the BET network pulled in an estimated $348 million in national TV advertising sales, according to iSpot.tv.

Measurement companies Comscore, iSpot, Nielsen, Samba TV, TVSquared, VideoAmp and 605 were told the requirements last week and invited to participate in the certification program.

A global survey conducted by Tribe Dynamics revealed that NARS was the 10th most popular makeup brand for Q1 2022. The survey was based on responses from over 1,200 women and included both drugstore and high-end brands. In addition to its popularity among consumers, the brand has won numerous awards over the years, including several Allure Best of Beauty Awards and a Vogue Beauty Award.

The ad, which began running in December, was viewed 99 million times on networks like Fox News, ESPN and MSNBC, according to the TV measurement firm iSpot.tv Inc.

The inaugural event of the Saudi-funded circuit’s second season took place in Mexico last weekend, with Charles Howell III coming out on top for the first time in a LIV Golf tournament.

According to audience measurement provider iSpot, along with internal CW and LIV Golf digital data, the coverage drew 3.2 million viewers in total.

Despite the limited inventory, though, automakers are advertising electric vehicles at a frantic pace. In 2022, marketing for EVs and hybrid vehicles accounted for nearly a quarter of estimated national TV ad spend among automakers, according to estimates from iSpot.

Using iSpot, a TV ad measurement and analytics company, as well as CW and LIV Golf internal data, the upstart circuit financially supported by Saudi Arabia’s Public Investment Fund reported an audience of 3.2 million viewers across all linear and digital platforms for its season-opening event in Mexico.

Santa Barbara-based Cuadrilla Capital, a relatively new enterprise software investment firm founded by Jonah Sulak and Vikram Abraham, said one if its portfolio companies, Chartbeat, has acquired two companies. According to Cuadrilla, Chartbeat acquired two companies, Lineup Systems and Tubular Labs. Financial details of the trans

“This is an exciting milestone for Chartbeat as the acquisitions of Lineup and Tubular further broaden the company’s capabilities and addressable markets and support its strategic goal of defining the media operations software market,” said Eric Hinkle, operating partner at Cuadrilla, in a statement.

LIV Golf said it used iSpot, a TV ad measurement and analytics company as well as CW and LIV Golf internal, to come up with its figures.

Ratings figures for the CW that did not include streaming reported viewership of under 300,000 for the final round, according to Sports Business Journal. The PGA Tour’s Honda Classic averaged 2.38 million households for Sunday’s coverage of Chris Kirk’s playoff victory over Eric Cole using the same Nielsen rating.