According to data from Tribe Dynamics, between November 2021 and January 2023, Jenner generated $7 million in earned media value — which assesses social media content and assigns it a monetary value brd on engagement — across 69 posts, while Beckham Jr. generated a commensurate $936,700 EMV across 33 posts during the same period. (For reference, Jenner counts 276 million Instagram followers, while Beckham Jr. has 16.9 million).

CreatorIQ has leveraged its first-party TikTok integration to give brands access to exclusive insights on TikTok creators and their content in the newly released Guide To TikTok Influencer Marketing for CPG Brands report. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

Ad makers often ignore Q Scores in favor of gut instinct, Mr. Levitt added. “A lot of decisions are not based on data,” he said. “They’re based on creative appeal, or the strength of an executive to outshoot and overpower subordinates and say, ‘No, I think this is the way to go.’”

But celebrity likability may not last. It only takes one slap at the Oscars, one rude complaint about an omelet, or one too many reports that a nice talk show host with a penchant for dancing was perhaps not so nice after all.

iSpot, a company that tests national ads for audience approval, provided ESPN with data related to monthly estimated ad spending for advertisements on national television. In February 2021, when the Tampa Bay Buccaneers beat the Chiefs 31-9 in Super Bowl LV, the aforementioned crypto companies didn't spend a cent. In January 2022, Crypto.com spent $36.5 million; FTX

A commercial for assorted Chevrolet Silverado models takes first place in iSpot.tv’s ranking of the most-seen automotive ads for Jan. 30 through Feb. 5. The spot, which has led the chart multiple times since debuting in early December, generated 178.9 million TV ad impressions, a 28.3% decrease from the week before.

In its most intense stretch of advertising, Exxon spent $60 million airing three of its algae commercials on national television over a 2.5-year period from 2017 to 2019, including spots during the World Series and NBA championships, according to iSpot, a TV ad measurement company.

NFL partners FanDuel, DraftKings and Caesars Entertainment, as well as BetMGM, made up 94% of the estimated $302 million that was spent by sports betting companies to advertise on U.S. TV from the beginning of the NFL regular season through Feb.8, according to an SBJ analysis of iSpot.tv data.

NFL partners FanDuel, DraftKings and Caesars Entertainment, as well as BetMGM, made up 94% of the estimated $302 million that was spent by sports betting companies to advertise on U.S. TV from the beginning of the NFL regular season through Feb.8, according to an SBJ analysis of iSpot.tv data.

More than 50 celebrities are appearing in ads this year. Last year 74% of national in-game ads starred at least one celebrity, according to iSpot.tv. So if you’re playing along, here’s a shortlist of who to watch for, and by best estimates, which quarter.

Marigold, a global pioneer in relationship marketing and provider of world-class martech solutions, today introduced an enhanced partner program unified under one brand, with Andy Gladwin promoted to lead the strategic vision as Head of Partnerships. These advancements build on Marigold’s rebrand from CM Group last month and the company’s focus on driving innovation across its portfolio of purpose-built solutions.

Advertising during the Super Bowl is a major investment for brands, and some will opt to try and extend the reach of TV ad buys with social video content. Data from Tubular Labs shows which brands are getting the most YouTube views on Super Bowl videos in the last 30 days, and not coincidentally, all are in-game advertisers – or Apple, which sponsors the halftime show.

Rinvoq, an AbbVie JAK inhibitor immunology drug, was the No. 1 prescription pharmaceutical brand when it came to estimated national TV ad spend in January, according to iSpot.tv data shared with FiercePharma. It spent about $41.3 million, up slightly from December's outlay of $40.6 million). Rinvoq was also the top-spending Rx brand for 2022 overall.

However, according to measurement company iSpot.tv, the top-spending firms Coinbase Global Inc. and eToro Group Ltd. increased their expenditure on broadcast TV advertisements to $2.8 million and $1.9 million, respectively, in December. Although the quantities are lower than they were a year ago, they have increased from tiny amounts in the recent past.

Lots to digest at NBCUniversal’s third annual developer showcase, One23. The company unveiled new advanced targeting solutions, self-service technology offerings, commerce-enabled ad products and a new content quality measurement index. Announcements included first-party data partnerships, in-flight optimization for linear, and measurement solutions, with key partners including Amazon Web Services, Comscore, FreeWheel, Google Display & Video 360, GroupM/Choreograph, iSpot,

Multi-Currency and Cross-Platform Workflow Automation: In a scaled integration with Mediaocean NBCU will support planning, posting, and billing across linear and streaming using multiple currencies, such as iSpot and VideoAmp.

In audience measurement, NBCU certified VideoAmp and iSpot.TV for advanced audiences. iSpot remains the only measurement company certified by NBCU for measuring viewership by traditional demographic categories, such as age and gender.

NBCUniversal on Wednesday announced that measurement vendors iSpot and VideoAmp are now certified as currencies for advanced audiences, while also introducing a metric that looks to measure content quality in an evolving measurement landscape.

The marketing here for Magic Mike’s Last Dance has largely been TV spots on Warner Discovery channels. iSpot estimates that Warners spent just under $9M on TV spots that generated 1.37 billion impressions across TLC, Investigation Discovery, TBS, Food Network and Discovery Channel and on shows like The Big Bang Theory, Diners Drive-Ins and Dives, Dr. Phil, Young Sheldon and 90 Day Fiance – The Other Way.