Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Foo Fighters frontman Dave Grohl stars in a Crown Royal Super Bowl commercial teaser. (Ad Age’s E.J. Schultz has the backstory on the campaign in our Big Game blog: “Super Bowl 2023—tracking commercials and other brand plans.”) Kevin Bacon and his daughter Sosie Bacon help Hyundai hype the all-electric Ioniq 6. (Once again, Ad Age’s E.J. Schultz has the backstory: “Why Super Bowl auto ad spending is trending down.”) And a little girl has some imaginative theories on why her family’s new Volkswagen Atlas has two extra seats.

In particular, TV spending is on the rise. Travel brands spent $105.6 million on TV in December, a 49% uptick over the year-earlier period, and with a spend of $89 million during the first 20 days of the current month, were also on track to exceed January 2022 numbers as well, ad measurement firm iSpot.tv found.

National Football League games, and big viewing audiences, are typically popular with drugmakers looking to advertise product brands. However, this year, Pfizer’s broader Covid vaccine encouragement and treatment awareness advertising led the pharma charge by a wide margin during both NFL regular season and postseason national broadcasts, according to real-time TV ad tracker iSpot.tv.

Pfizer spent almost $90 million during the regular season and another $18 million during the playoffs ahead of all pharma companies and brands, iSpot reported in a tabulation for Endpoints News.

Data from global video measurement and analytics platform Tubular Labs show that from January 1 to 15, the Network's official YouTube channel (GMANetwork) has outperformed ABS-CBN's in terms of views.

GMA Network tallied a total of 167 million views, leading over ABS-CBN Entertainment's 158 million views.

ISpot has had a webpage on the commercial since January 23, 2023, but only seemingly for the teaser version of it. It invites people to tune in to the Super Bowl LVII on February 12 to “see if Tony will go down in the history books as a golf champion.”

The most-seen automaker ads in 2022 were Nissan: Today Is Made For Thrill - Why Wait for Tomorrow? (0.86%), Nissan: 60 Years In 60 Seconds (0.85%), Dodge: We Only Do Power (0.80%), Kia: Beachcomber (0.73%) and Subaru: Well Adventured (0.71%).

The biggest TV ad impressions increases among top 15 brands, 2022 vs. 2021 included Hyundai (up 8.34%), Cadillac (up 3.31%) and GMC (up 0.61%), per iSpot.tv.

After soaring for years, streamers' national TV advertising has seen a pullback in some TV ad metrics since the start of the new 2022-2023 season in September.

Total estimated paid advertising/media value for national TV advertising dropped 5% to $869.8 million in the period from September 28, 2022 through January 28 of this year, according to iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Allspring Global Investments (the former asset management unit of Wells Fargo that was spun off in 2021) says, “We dissect the market from every angle, helping to build portfolios that redefine what’s possible.” Macy’s hypes its Big Home Sale, on now through Feb. 14. And Hulu promotes “Killing County,” a new three-part docuseries from ABC News Studios and Executive Producer Colin Kaepernick that looks into police corruption in Bakersfield, California.

Data from Tribe Dynamics shows that most beauty brands saw declines in earned media value in 2022 — even those that saw a year-over-year increase in the number of social media creators mentioning them — largely due to the growing shift toward short-form video content, which brands are still learning to navigate.

“It’s not that the underlying drivers of EMV are changing dramatically, but more that there’s a shift in consumer preference in terms of types of content and channels; that’s the most significant change that’s occurring,” said Conor Begley, cofounder of Tribe Dynamics and chief strategy officer at parent company, CreatorIQ.

Electronics were among the counter-inflationary highlights of last year, as supply-chain backlogs resolved and stores found themselves overstocked. In fact, televisions often tend to get cheaper every year, with the Vizio TV on our shopping list no exception.

The No. 3 gameday spot by TV ad impressions (according to iSpot) was Crypto.com’s “Make History” featuring LeBron James, with Dr. Dre’s “The Next Episode” (released in 2000) playing in the background. The ad aired during halftime, and the song was the opening track of the corresponding halftime show. As a result, Songtradr tracked a notable bump in Spotify streams, YouTube views, Shazams and TikTok videos for the song after the game.

Chevrolet continues to harness the power of NFL games to rake in the TV ad impressions as measured by iSpot.tv.

Verizon has ramped up NFL postseason TV ad spend through first two roundsNFL sponsor Verizon has ramped up its postseason TV ad spend, and it now occupies the top spot among all brands after the Divisional and Wild Card games. SBJ's David Broughton and I dug through iSpot.tv data and found that Verizon, which has sponsored the league since 2010, has spent $50.7 million on national TV ads through the first two rounds of the playoffs, up 68% from what it spent during the same time frame last season

The focus on brand and electric vehicle marketing, combined with improving production this year, suggests that auto marketing could see a rebound. Magna believes the automotive category will increase in 2023 for the first time in a few years.

Commercials promoting electric vehicles comprised 24% of auto makers’ TV spending in 2022, up from 13.8% in 2021, according to the television ad measurement firm iSpot.tv Inc.

Data from social analytics companies Social Blade and Tubular Labs revealed that this was not an isolated experience for the publisher. The Los Angeles Times, The Washington Post, Vice News and Yahoo News also lost Twitter followers in November.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv for a weekly ranking called Promo Mojo: Exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through January 22.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

According to data from MediaRadar, Pfizer and Johnson & Johnson both spent more than $100 million on advertising in digital, print, and national TV in 2022. Notably, Pfizer also led the way with more than 175 million impressions and $9.5 million in TV commercial buys across games during the early part of the 2022 NFL season, according to data from iSpot.tv.

The relationship with Samba is notable, as media companies such as NBCUniversal and Warner Bros. Discovery have turned to other measurement players such as iSpot.tv and VideoAmp, respectively. The new breed of players has cropped up as the industry looks beyond Nielsen’s traditional measurement panels, with the aim to scale new currencies and accurately capture programming and advertising audience data and impact in a viewing world that’s increasingly fragmented across streaming and traditional platforms.