According to ad tracker iSpot, in September AbbVie spent $29.8 million on auto-immune drug Rinvoq; Regeneron and Sanofi spent $29.4 million on autoimmune drug Dupixent; AbbVie spent $19.8 million on autoimmune drug Skyrizi; Pfizer paid $16.7 million for its Comirnaty COVID vaccine ad.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: An office intern named Sasha learns how to master “the Dunkin’ run.” Apple hypes Apple TV+ with a little help from Timothée Chalamet. (Ad Age’s Alexandra Jardine has the backstory: “Timothée Chalamet has Apple TV+ envy.”) And John Cena does a little song and dance for Experian Boost.

“Outside of the most popular handful of titles, precious little information about streaming series ever makes it beyond need-to-know circles within media companies,” says Rick Porter at The Hollywood Reporter. “Media conglomerates and ad buyers began to get more aggressive about finding alternative data streams to serve their needs.”

The NFL pulled in an estimated $1.1 billion in national TV advertising revenue, offering marketers 17.7 billion impressions, according to iSpot.tv.

National TV revenue a year ago amounted to $1.2 billion, with total impressions at 26.2 billion. The top paid advertisers were Verizon ($50.6 million), Progressive Insurance ($36.7 million), Chevrolet ($25.40 million) and Geico ($25.35 million).

Over the past two years, spending for the four cryptocurrency advertisers has followed a classic bell curve. According to national TV ad spending data supplied by iSpot in February 2022 (when Super Bowl LVI was televised), FTX, Coinbase, Crypto.com and eToro reached a high water as estimated ad spending reached $84.3 million. Over the last six months of 2022 the four companies invested only $8 million in TV ads, slightly more than the cost of one Super Bowl ad.

According to CreatorIQ, the U.S. Beauty and Fashion industry benefited from $815.9 million in comparative Earned Media Value for the month of December through creator-led social campaigns.

That’s the monthly value generated by the more than 121,200 creators working with 554 brands across the cosmetics, haircare, skincare, apparel and luxury fashion industries. Put another way, December’s U.S. totals are the equivalent of 125 Super Bowl ads, 326,000 Times Square Billboards, and 41,000 New York Times ads.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Honda calls the 2023 Pilot TrailSport “the most off-road-capable Honda SUV ever.” Tiger Woods, Rory McIlroy and Collin Morikawa help hype TaylorMade’s Stealth 2 golf club. And Ty Pennington is really excited about Playtika’s mobile game Caesars Slots.

Three weeks into the new year, TV networks continue to pile on the advertising/promotion for their own shows, streaming efforts and other services, using their own airwaves -- up 4% in total media value/paid advertising, according to iSpot.tv, to $733.8 million.

However, overall national TV audience erosion has yielded lower impressions -- down 12% to 69.1 billion impressions from January 1 to January 23.

Since 2015, there have been no national linear TV ads mentioning “abortion pill” or the names of specific drugs, according to a search of TV ad measurement company iSpot.tv.

With over 297.5 million TV ad impressions per iSpot.tv, an ad for Chevrolet’s Silverado models takes first place as the most-seen automaker spot for the week of Jan. 9-15. That’s about a 50% week-over-week increase in impressions for the spot, while estimated national TV ad spend increased 226% compared to the previous week.

Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The move anticipates the upfronts season where Samba, along with measurement specialists iSpot and VideoAmp, will position themselves as alternatives to de facto currency Nielsen.

Among consumers worldwide, 52% have made a purchase directly from an email they received in the last year -- a 4% increase YoY according to the 2023 Consumer Trends Index, a study by the newly rebranded Marigold in connection with Econsultancy.

Specifically, 38% of consumers have bought something from an email on mobile device -- a 3% hike YoY -- while 25% have purchased directly from an SMS.

“For the 2023 upfront, we at Warner Bros Discovery are absolutely going to be transacting off of alternative currency,” Zapata says.

With Zapata, WarnerMedia had held a beauty contest in 2021, searching for new measurement vendors, with the aim of going beyond simple demographic measurement, and announced the winners in January 2022 – iSpot.TV, VideoAmp, Comscore.

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL was yards ahead of other programming on television when it came to share of TV ad impressions last week, although its 17.39% share was a slight decrease from the previous week’s 19.53%. College football (specifically the CFP national championship game) takes second place with a 4.02% impressions share.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Drawing on interviews with CreatorIQ clients, a new report takes a deep dive into the strategies of Netflix, Prime Video and Peacock to achieve unprecedented levels of success.

Notably, The Way Home has the highest iSpot Attention Index (105) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Data covers the seven-day period through January 15.

Automakers spent an estimated $336 million on national TV spending in December, down 9.8% from December 2021, according to iSpot.tv.

Despite the decrease, December TV ad impressions were up to 31 billion, a 4.2% increase from the same period a year ago.