NBCU, a longtime naysayer of Nielsen panels as a justifiable form of cross-channel measurement, started its measurement framework in 2021, when it sent requests for proposals to over 100 measurement companies. And, in January, it crowned iSpot.tv as its first official alt currency partner.

NBCU also released a measurement vendor comparison to score iSpot, VideoAmp and Comscore, including where they fall short.

For example, NBCU ranked VideoAmp higher than iSpot for its planning tools, data clean room environment, advanced audiences and advanced audience guarantees. On the flip side, iSpot scored points for demo audiences, demo-based guarantees and cross-screen attribution.

Other companies that are offering CTV measurement solutions include iSpot and Adjust.

The Network's official YouTube channels have taken over ABS-CBN's in total monthly views in October and November 2022. GMA's YouTube channels tallied a total of 784,340,818 views in October and 666,927,697 in November. ABS-CBN's, on the other hand, had 708,777,743 and 633,172,250 views for the same period, according to data from Tubular Labs.

On Facebook, the GMA Network page has logged 1,768,491,355 views in November alone, taking over ABS-CBN's page which only got 1,519,629,307 views in the same period according to Tubular Labs.

Number two, I’m kind of keeping my eye on CTV measurement. The whole Nielsen debacle, you’ve got this gold rush into CTV measurement, and everybody wants a piece of it—iSpot, TVSquared, Data Plus Math…I think there’s too many of them. I think it’s too crowded. So it’s going to be interesting to see [how] that starts netting out, who starts winning, who starts losing, because I don’t think there’s room for all those players.

The number of viewers of TV and streaming ads for formula skyrocketed to roughly 562 million this year, up from just 200,000 last year, according to data from media measurement firm ISpotTV. Some ads came from new brands the U.S. government approved to ease the shortage. Others came from already approved brands stepping up marketing.

Danone ran the biggest of the formula campaigns this year for its Aptamil brand, recently allowed by regulators on U.S. shelves, ISpotTV found.

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

More days of the week with NFL games meant a larger share of TV ad impressions from December 12-18. The NFL was No. 1 yet again, with 16.49% of TV ad impressions, which is up from 12.25% the previous week. It’s also more than five times the programming with the next-highest share (college football).

In November 2022, TVision raised a $16 million investment round led by iSpot, which was already a TVision customer, making for a total $58 million raised.

“iSpot and TVision both believe in the panel-based, personal-level measurement, which can be complemented by the big data such as smart TV dataset” Lieu says.

iSpot.tv, the TV measurement company, today reported preliminary linear TV ad impressions for the 22nd World Cup in Qatar. The World Cup action, which included 64 original game airings plus additional replays across FOX, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14.7k ads and close to 6.2k minutes of commercial time to audiences in the U.S.

Nielsen has been facing increased competition with media companies testing or using currencies from a number of alternative measurement companies including iSpot.tv, Comscore and VideoAmp.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

The TV measurement company iSpot.tv is reporting preliminary data for the 22nd World Cup in Qatar that shows the live coverage of 64 matches plus replays across Fox, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14,700 ads and close to 6,200 minutes of commercial time to audiences in the U.S.

All 64 game airings over the month-long event -- including Spanish-language U.S. TV network airings -- posted a 29% increase to just over 9.5 billion TV advertising household impressions versus the previous World Cup event four years ago, according to iSpot.tv.

Some 367 TV advertisers made appearances over the entire World Cup. Brands such as Coca-Cola, Verizon, and Google Pixel gained the most TV advertising exposure time, according to iSpot.

Adam Helfgott, CEO at Madhive says 2023 will be the year that targeting niche segments will take a back seat with TV advertisers, particularly on streaming where geotargeting will thrive.It seems like every week there is a new partnership announcement that claims to be the future of TV ad targeting. But these partnerships still don’t solve for the lack of transparency and identity at the household level. As a result, advertisers will increasingly put targeting against niche segments, like ‘moms who shop green,’ on the back burner.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Cassandra Arora, CMO at iSpot sees 2023 as the year that brands look to measurement to help them reach all parts of the funnel with greater precision.

Walt Disney's 20th Century Studios' release spent an estimated $24.9 million in national TV advertising -- with 3,657 airings of commercials, (starting up in earnest on November 21) and yielding 851.5 million impressions, according to iSpot.tv estimates.

By comparison, the biggest national TV ad spend this year for a movie's opening weekend so far was Universal Pictures' “Jurassic World Dominion” at $41.4 million, with 1.52 billion impressions.

When it comes to prescription brands, pharma TV ad spending grew 8% in 2022, reaching a total of $4.05 billion. Some of that growth was fueled by large increases in ad spend for specific categories of drugs, according to Tyler Bobin, senior brand analyst at real-time ad tracker iSpot.TV. For example, national TV ad spend for the psoriasis, skin and nail industry jumped a whopping 46% from one year ago.