Online, the livestream of Game 2 tallied 1.6 million views on Facebook, 265,000 views on YouTube, and 61,600 views on Twitter according to data from Tubular Labs.

Influencer marketing platform CreatorIQ tells Ad Age Datacenter that so far Louis Vuitton is the brand that’s earned the most World Cup-related social media “engagements” (i.e., shares, comments and likes) thanks to its hyper-viral “Victory Is a State of Mind” Instagram campaign.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video.

TV analytics firm iSpot.tv tells Ad Age Datacenter that coverage of the 2022 games has thus far served up 8.4 billion TV ad impressions across English and Spanish-language airings in the U.S.—on Fox and NBCUniversal’s Telemundo and Universo—which marks a 20% increase from the 7.1 billion TV ad impressions delivered during the 2018 World Cup. Spanish-language coverage of the World Cup is the real driver, accounting for roughly 5 billion of those 8.4 billion impressions.

Dodge’s “The Real Brotherhood of Muscle” ad featuring user-generated social media content from Dodge owners appeared during a long list of programs on the week, with the most TV ad impressions coming during Today’s third hour, according to iSpot.tv.

Samsung: The electronics brand tops the list of most likeable holiday ads this year, according to a recent ranking from iSpot. Samsung’s whimsical TV spot shows a young girl and boy sharing some holiday cheer via mobile phone as their buildings grow ever closer.

The league’s nationally televised games this season to date have generated $153.3 million in ad revenue, according to an SBJ analysis of iSpot.tv data, up 14% over the same period last season. Google, which joined as a league sponsor in 2019, is the top advertiser so far, spending heavily to promote the release of its latest Pixel smartphone ahead of the holiday season. The tech company spent $6.4 million through Dec. 14, a 46% increase over what it had spent during the same period last season.

TripleLift will leverage iSpot.tv’s cross platform ad measurement capabilities to verify creative delivery across spots and In-Show ad placements at the household level, measure CTV impressions and give customers a view into the incremental reach generated against congruent linear campaigns. By leveraging TripleLift’s proprietary systems and iSpot.tv’s audience measurement capabilities, brands can optimise campaigns for right time, on target delivery against age, gender and advanced audiences.

CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space.

Over the past 12 months, Pluto TV brand has spent $4.7 million in national TV advertising, pulling in 6.7 billion impressions according to iSpot.tv.

General manager for connected TV at TripleLift, Michael Shields, added: “iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimization.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Over the past 12 months, Pluto TV brand has spent $4.7 million in national TV advertising, pulling in 6.7 billion impressions according to iSpot.tv.

CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies, measuring the YoY increase they’ve seen with creator mentions, posts, and overall potential reach through the first three quarters of the year.

Engagement programs have also proven a smart way for financial institutions to form a bond with their customers. Campaign Monitor reports more emails are sent on Black Friday than any other day of the year and securing consumer attention in this timeframe can be extremely difficult. But having a program and rapport in place makes it more likely people will pay attention to correspondence from banks they are already engaged with even beyond the holiday season.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

In advance of iSpot’s new 2022 recap report (publishing this week), TVREV shares its list of the most-seen brands on TV this year. Notably, Domino’s jumps to No. 1 according to iSpot, while QSR brands Subway and Sonic Drive-In also leap into the top 10. The biggest mover, though? Indeed, which bought heavily against news to get in front of prospective jobseekers.

Holiday ads this year have run the gamut from highly promotional to tearjerker, with some comedy, clever weirdness and new takes on Scrooge in-between. Yet some were better received than others. ISpot, which tracks real-time TV ad data and analytics, used its creative assessment survey to rank the top 10 commercials based on likeability with viewers in each brand’s category.