CreatorIQ, the influencer marketing platform powering end-to-end campaigns for more than 800 advertisers, today released findings showing increased creator marketing efforts from Netflix, Amazon Prime Video and NBCUniversal, as streaming services look to stand out in a crowded space.

“Accurate data is a crucial necessity for the $90 billion TV and CTV advertising industry to reach audiences and assess the effectiveness of ad dollars,” said Charbel Makhoul, Vice President of Inscape Product Management, Data Science and Analytics at VIZIO. “Enhancing our ACR data to help ensure accurate representation of audiences is a critical step in creating currency-grade data that is consistent, stable, and scalable. We are playing a catalyst role in advancing currency measurement capabilities for the industry by enhancing ACR data.”

Vizio Holding Corp.'s Inscape, a major provider of TV measurement of automated content recognition (ACR) data from millions of smart TV sets, is now offering a “national representative panel” to reflect the U.S. population.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through December 11.

The deal follows a $16 million investment in TVision by iSpot, which has emerged as an alternative TV ratings currency to Nielsen being used by big media suppliers like NBCUniversal and major advertisers and agencies as the basis for their advertising buys.

Automatic content recognition (ACR) data from Inscape is also used by Nielsen, 605, iSpot.tv and VideoAmp.

By iSpot.tv’s count, with four games remaining, the 2022 games in Qatar exceeded 8.4 billion TV ad impressions across both the English and Spanish-language airings, a 20% increase from the 7.1 billion TV impressions delivered in 2018. The World Cup was the third most viewed programming, with 1.89% of all TV ad impressions from November 20-December 11, behind only the NFL and college football, respectively.

ISpot.tv, VideoAmp, ComScore and Samba TV all won deals to serve as currency alternatives to market leader Nielsen in upfront deals from networks including NBCUniversal, Paramount, Fox and Disney Advertising. In some cases, they made substantial inroads, with NBCU reporting that it did more than 40% of upfront deals on non-Nielsen currencies, and Horizon Media saying it would write 15% of its upfront deals in currencies other than Nielsen.

iSpot.TV took aim at Nielsen's dominance as the de facto measurement provider for TV advertisers.

This year, it followed through on that promise by getting major media providers to use its measurement technology, working with a premiere ad buying platform, and nabbing a $325 million investment round from Goldman Sachs, while also investing in other companies. This activity was spearheaded by iSpot CEO Sean Muller.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: ProFlowers says it “helps you do the holidays your way.” Dewar’s hypes Dewar’s 12, a new blended Scotch whisky that’s “double aged for extra smoothness.” And professional breakaway roper Shelby Boisjoli stars in an old-timey Western-themed commercial for footwear brand Twisted X.

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

NFL action delivered 12.14% of TV ad impressions from December 5-11, staying at No. 1 yet again in our ranking among all programs. That was down slightly from 12.25% the previous week, though it’s still more than seven times the program with the next-highest share.

New data from iSpot.tv shows that the 2022 FIFA Men’s World Cup is delivering large TV ad impressions on linear TV, with more than 8.4 billion TV ad impressions across both the English and Spanish-language airings in the U.S., a 20% increase from the 7.1 billion TV impressions delivered in 2018.

Approximately $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels through the quarterfinals of the 2022 FIFA World Cup, according to iSpot.tv. Fox, which holds English-language rights to the tournament, has taken $113.5 million in national TV advertising sales, while Telemundo/Universo has collected $100.1 million in ad revenue.

Since October -- the start of the NBA season -- through December 12, the league has spent $9.3 million on U.S. national TV advertising to promote the league -- 2,388 airings of commercial messages, resulting in 383.3 million impressions, according to iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Amazon shows off its notepad-like Kindle Scribe, “the first Kindle for reading and writing.” Disney calls its $9.99-per-month Hulu-and-Disney+ bundle “the newest power couple.” And Society6 promotes the “unique, artist-designed goods” available on its website.

Through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal's Telemundo channels so far, according to iSpot.tv.

This has resulted in a collective 8.4 billion impressions.

Following a brief absence from iSpot.tv’s weekly ranking, Jeep’s “Eyes Wide Open” surges back in with the most TV ad impressions of any automaker spot from Nov. 28-Dec. 4. Nearly 14% of the spot’s impressions were delivered by NFL action, with another 12.9% attributable to Today.

Pizza Hut uses marketing mix modeling and works with iSpot.tv to measure attribution by channel breakout, including determining whether a conversion is linked to a CTV ad exposure.

Mexico were unable to make it through to the knockout stages of the World Cup, and their fans are coping with the early exit by shopping. Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity for Playstation 5 games (61.9x more likely than the norm), medical books (39x) and protein products (37.6x).

Truthset, the data validation-as-a-service offering, has announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible.