Magnolia Bakery is one business that progressed from emailing customers on an adhoc basis to running measurable and impactful email campaigns tailored to its customers. Working with Sailthru — part of CM Group and the leading personalized marketing automation SaaS solution for retailers, publishers and media— and its suite of connected data and tracking capabilities, they have gained both insight and sales from their marketing activities

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

After nearly three years of working from home, no one knows what to wear anymore – and they’re watching YouTube to figure it out. A new Tubular Labs infographic on fashion shares trends around viewership and consumer behaviors, including the discovery that fashion audiences are watching a lot of videos on workwear – despite a relatively low supply compared to other videos in the category.

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram, to understand the role that content creators are playing in advertising. Notably, Black Friday and Cyber Monday brand-sponsored creator posts on Instagram were up 51.9% year-over-year.

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

Even without the benefit of Thanksgiving games, the NFL still claimed 12.25% of TV ad impressions from November 28-December 4. When combined with Friday and Saturday’s college games, American football accounted for nearly 21% of TV ad impressions for the week.

A key difficulty facing advertisers is getting accurate measurements of connected television viewing. Essence’s sister agency GroupM recently performed a study with iSpot.tv that found 8% to 10% of supposed video impressions were delivered when a television was turned off.

Over the past decade,Twitter's national TV ad spend spiked briefly in 2015, 2017, and 2018 -- mostly on special big-time TV events -- including 2015 World Series, “The 2018 Oscars, NFL Football, and “The Walking Dead.” Since 2012, iSpot.tv says this amounted to a grand total of $30.4 million.

Tastemade started working with iSpot.tv last year, and iSpot is really helpful for measuring our brand campaigns against demographic audiences on streaming.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

In October, TheSoul Publishing once again surpassed 200 billion social media views in a calendar year. The studio reached this milestone across Facebook and YouTube, ahead of every worldwide legacy studio or digital creator, according to data from Tubular.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Across its portfolio NBCU’s programming -- as measured by Nielsen -- reached 121 people aged 2 and up. Data from measurement company iSpot.tv shows the ads on NBCU properties reached 128 million adults.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: The French Family Band of Nashville wishes you “joy, comfort and peace” in the latest from JC Penney. Disney+ says, “’Tis the season to be streaming” in a spot that promotes its holiday programming. And Nissan pitchwoman Brie Larson says, “Nissan EVs aren’t just electric—they electrify you.”

NBCUniversal in 2022 tapped measurement company iSpot.tv, which itself this year has inked deals with Conviva as well as invested in start-up audience panel provider TVision.

The estimated national TV spending by automakers in November was $304.1 million, down 11.3% year over year compared to $342.7 last November, according to iSpot.tv.

Ad impressions, however, were up 12.3% year over year for the month to 29.1 billion compared to 25.9 billion in November 2021.

He also happens to be the first person to have half a billion followers on Instagram (actually, 507 million as of this morning), and so influencer marketing platform CreatorIQ has been tracking the effect he has on the Instagram messaging of the brands he partners with. A few examples.

TV advertising analytics firm iSpot.tv tracked TV ad impressions across the five days from Thanksgiving through Cyber Monday—the so-called Turkey 5—and pulled together this top 10 list exclusively for Ad Age Datacenter

The news: With the holiday shopping season in full swing, relationship marketing provider CM Group and television analytics firm iSpot released data on how brands and retailers doubled down on email and TV during the critical Black Friday and Cyber Monday selling period.