So it turned to CreatorIQ’s Creator Discovery capabilities to find and assess top-performing brand advocates. With CreatorIQ, Sway Group unlocked a wealth of information about creators—including audience demographic data, reach, and engagement rate—so the team could make data-driven decisions about partnerships.

Notably, Yellowstone scores the highest iSpot Attention Index (134) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

Below is a snapshot of TV by the numbers for the week of November 21-27, highlighting the most-watched shows and networks using glass-level data from Inscape(opens in new tab), and network and show TV ad impressions insights via iSpot.tv(opens in new tab).

The “Glass Onion” strategy initially looked like a joke — the one about a camel being a horse designed by committee — but here’s what Netflix achieved. With a bargain marketing spend, (per iSpot, just over $4 million in TV ads) Netflix got over 1 million people to see the film while experiencing the comedy in well-attended shows to elevate the enjoyment.

The holiday shopping season has officially begun, and retailers made the most of big TV audiences during the “Turkey Five.” According to iSpot data, est. national TV ad spend for retail brands rose 6.4% year-over-year during the five-day holiday weekend. TV ad impressions also showed slight dips, down 4.6%. iSpot also shares the most-seen retail brands on TV over the holiday weekend as well.

With the 2022 World Cup in Qatar underway, U.S. Soccer has got the nation's attention, especially since the team missed the previous tournament in 2018. Amid the soccer frenzy, insights from Tubular Labs show interesting shopping trends coming from fans of the red white and blue. Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).

The season five premiere of Yellowstone was also viewed by 12.1 million viewers overall and Lainey Wilson’s spot has earned 40M impressions across linear TV to date, according to TV ad measurement tool iSpot tracking.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 27.

The season five premiere of Yellowstone was also viewed by 12.1 million viewers overall and Lainey Wilson’s spot has earned 40M impressions across linear TV to date, according to TV ad measurement tool iSpot tracking.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

The "Born to Hustle" ad exaggerates in spectacular fashion the dedication the store's buyers take in ensuring they keep the shelves stacked with products customers love, finding the best deals so patrons get their favorite items for a great price. According to a study from The Association of Consumer Research, music in commercials can improve how effective an advertisement can be on consumers, which is why it makes perfect sense that the song "Makeba" by Jain would be featured in the Marshalls commercial (via Ispot.tv).

Through 20 matches, Telemundo has reached 22% of the U.S. Hispanic population, which is leading to higher engagement and impact for Telemundo’s advertising partners. This highly engaged Hispanic audience is driving double-digital advantages in brand impact, with a +20% higher attention index vs iSpot.tv norms.

Already the largest single advertiser on Fox News’s right-wing opinion prime-time lineup, according to data from the media analytics firm iSpot.tv, MyPillow has since early last year become a critical financial supporter of an expanding universe of right-wing podcasters and influencers, many of whom keep election misinformation coursing through the daily discourse.

And get this: iSpot shows that Netflix spent less than the majors to open Glass Onion with $4.3M in TV spots to Disney’s $16M on Strange World, Sony’s $14.8M on Devotion, Searchlight’s $10.8M on The Menu and Uni’s $8.5M on The Fabelmans.

Fox and NBCU networks raked in a collective $9 million in national TV advertising for the first two days of the 2022 FIFA World Cup, according to iSpot.tv estimates. The total for the same period in 2018 was $6 million. Fox networks drew $4.5 million in national TV advertising for English-language airings, while NBCUniversal TV networks/platforms collected $4.3 million for Spanish-language coverage.

This comes at a time when P&G reported cutting media spending broadly, and as iSpot.tv data on linear TV spending showed substantial declines for the company. In July, Pathmatics data showed P&G spending about $30 million on OTT, up 30% from the prior quarter, while at the same time iSpot.tv data show its 12 biggest brands cut spending 40% to around $36 million on linear TV from a year ago.

While TV ad spend analytics corp iSpot showed that Netflix spent less than the majors to open Glass Onion with $4.3M in TV spots to Disney’s $16M on Strange World, Sony’s $14.8M on Devotion, Searchlight’s $10.8M on The Menu and Uni’s $8.5M on The Fabelmans; the streamer carefully curated their spots in a holistic campaign (which will run through its streaming drop date) with ads on Sunday NFL, Yellowstone, SNL and The Walking Dead finale.

For the entire day, on all Fox networks -- Fox Television Network, Fox Sports 1, Fox Deportes, and Fox Sports 2 -- World Cup action pulled in 327,446,156 impressions from 285 commercial airings -- an estimated $5.55 million in national TV advertising spend, according to iSpot.tv.

In terms of overall network impressions, for total day viewing -- from September 19 through November 22 -- CBS was tops with 98.09 billion, which represents a 7.9% share of voice (SOV) of all networks, according to iSpot.tv. Total impression results here include national linear, national time-shifted, local, video-on-demand and OTT, according to iSpot.tv's measure.

For the first two days of the 2022 FIFA World Cup in Qatar -- Sunday and Monday -- Fox and NBCU networks pulled in a collective $9 million in national TV advertising, according to iSpot.tv estimates -- higher than the $6 million spend of four years ago for that same period for the 2018 FIFA World Cup.