The case against lumping the two services together, TVREV co-founder and analyst Alan Wolk said, is Iger was a fan of keeping prices on Disney+ lower. That would be hard to do if Disney+ and Hulu were combined.

Below is a snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape, and network and show TV ad impressions insights via iSpot.tv

Notably, Yellowstone scores the highest iSpot Attention Index (119) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

According to iSpot.TV, Qatar Airways, which is owned by the Qatari government, has spent $4.2M “on national television ads so far this year,” with $4M of it “on Fox channels.” Visit Qatar has spent $10M “on advertisements, 99 percent of it on Fox’s presentation of NFL games and the MLB postseason.” The Qatar Foundation has also “aired ads on Fox News.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Wendy’s hypes its new Peppermint Frosty with a little help from a guy who may or may not be Santa Claus. AT&T says, “Too much college football is never too much.” And Taco Bell shows off its new 7-Layer Nacho Fries.

But covering controversies may not sit well with Fox’s major sponsors. Qatar Airways, which is owned by the Qatari government, has spent $4.2 million on national television ads so far this year, according to iSpot.TV, $4 million of it on Fox channels. Visit Qatar, the state-owned tourism authority, has spent $10 million on advertisements, 99 percent of it on Fox’s presentation of N.F.L. games and the M.L.B. postseason. The Qatar Foundation has also aired ads on Fox News, all coming this month.

The New York Big Pharma has been spending big on selling Cibinqo, becoming in the last few months a regular in the top 10 TV drug ad spenders, according to real-time TV ad trackers at iSpot.

Both Rinvoq and Dupixent have consistently topped the iSpot top spenders list this year, with both vying for the 2022 crown to the biggest TV drug ad spender. Pfizer will need to up its spend next year if it wants to really compete for space on the airwaves in this highly competitive immunology market.

Jillian Dimoff, Strategic Account Executive at Cheetah Digital, lists these indicators to test if a loyalty program has become stagnant:
Customer churn: are customers disengaged and not seeing the value?

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Therabody, the maker of Theragun massage devices, says, “At Therabody, we believe that everybody deserves a chance to keep going, keep dancing, keep celebrating and reuniting.” Zach Braff and Donald Faison star in another of a series of T-Mobile spots; this one promotes the carrier’s 5G home internet service. And Google visualizes how easy it is to “shop with Google.”

iSpot estimates that Netflix has taken out about $4.3M in spots which have yielded 65M impressions which is about half of what Universal has already spent on The Fabelmans in its campaign to date. A shining 93% certified fresh on Rotten Tomatoes for the latest sequel from Rian Johnson and star Daniel Craig who returns as sleuth Benoit Blanc.

iSpot has led an investment round in TVision of $16 million to help TVision secure “continued transformation and modernization of accurate person-level measurement.” TVision provides second-by-second data on how people watch TV.

In a similar decline, national TV advertising spend this year so far is down 29% to $842.6 million versus three years ago, according to iSpot.tv estimates. Season-to-date, 2019 national TV advertising amounted to $1.2 billion.

FTX spent $60 million on national TV advertising from November 2021 to November 2022, according to iSpot.tv. Crypto.com plunked down $83 million during that period.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Infiniti says it offers “luxury that lets you feel infinitely you.” Proactiv hypes its “holiday deal reveals.” And Allstate says, “The safer you drive, the more you save”—up to 40%.

Successfully measuring local market foot traffic and ad attribution, notably for streaming TV ads, OTT, is complex and tricky. Traci Will, vice president of analytics at Gamut and Stu Schwartzapfel, senior vice president of media partnerships at iSpot.tv, partnered to offer advertisers an effective, efficient way to reach and convert new customers. However, their presentation raised a question considering iSpot’s recent investment in TVision. Perhaps the viewable impression device-only TV data currently being used will be made much more rigorous via TVision’s person-level data on how people watch TV?

As Ad Age has reported, multiple brands have been conducting co-promotions with Marvel/Disney on “Black Panther: Wakanda Forever.” TV advertising analytics firm iSpot.tv has now exclusively shared data with Ad Age Datacenter Weekly about the scale of those co-promotions. The bottom line: Eight different co-promotional “Wakanda” commercials have racked up a combined total of more than 5 billion TV ad impressions (so far) on U.S. national TV since they started running in October. The data here is through Nov. 17:

iSpot.TV, whose recent dealings with NBCU seem to have put them at the head of the alternative currency pack, made a $16 million investment into TVision, a startup whose panel technology promises to give advertisers better insight into co-viewing than you-know-who.

It was an interesting move for a number of reasons, but the fact that Nielsen is currently suing TVision for patent infringement was certainly the most notable.

On the measurement front, NBCU has deepened ties with third-party firms like iSpot.tv as it looks for alternatives or complements to traditional Nielsen numbers.

The Currency Council follows the certified measurement program NBCU kicked off last year with iSpot as the first official partner for national TV measurement.