Data from Tubular Labs during the same period also indicated that GMA's Facebook video views were at 378.68 million, while ABS-CBN only had 243.39 million. Facebook engagements were respectively at 10.24 million versus 9.18 million, still in favor of GMA.

Geico spent more than $430 million of its overall TV outlay of $746 million over the past year on sports programming, according to iSpot.tv

Geico spent more than $430 million of its overall TV outlay of $746 million over the past year on sports programming, according to iSpot.tv.

Nielsen rivals Comscore and iSpot.tv also have applications in process for at least portions of their TV measurement services, and VideoAmp has signaled an intention to join them.

Skinner, the chief technology officer at Bellevue-based iSpot, is leading a technology change in how companies measure the success of TV ads.

Three networks collectively earned $1.08 billion in estimated national TV ad spend, according to iSpot.tv for the period from May 10 through November 10, 2022 versus the same period a year ago. The total earned in 2021 was $934.7 million.

Looking at individual networks over the last six months, Fox News Channel witnessed 14% gain in estimated national TV advertising revenue to $618.6 million, with a 11% increase over the period to 150 billion, year-over-year, according to iSpot.tv.

CM Group today announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of relationship marketing strategies” at a time when it is more critical than ever for brands to build relevant, meaningful consumer interactions at every point in the customer journey.

CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST.

The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research. The webinar will open with a presentation from Forrester, sharing proprietary market research data and setting the stage for an enlightening conversation on measurement.

CreatorIQ, the influencer marketing platform advancing the creator economy and powering end-to-end efforts for more than 800 advertisers, today released its annual trends report to provide a comprehensive overview of the $16.4 billion creator marketing industry.

The Influencer Marketing Trends Report surveyed hundreds of brands, agencies and creators to provide insights around topics including measurement, social platforms, creator compensation, creator engagement strategies, inclusivity and key trends for 2023. With over two thirds of respondents reported an increase influencer marketing spending over the past year, this year’s takeaways are more important that ever.

NASHVILLE, Tenn. and BRUSSELS, Belgium, Nov. 09, 2022 (GLOBE NEWSWIRE) -- CM Group today announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of relationship marketing strategies” at a time when it is more critical than ever for brands to build relevant, meaningful consumer interactions at every point in the customer journey.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Dunkin’ hypes the arrival of its annual holiday cup. Amazon promotes its early Black Friday deals with the help of a lonely yeti. And Peloton wants you to know you can now rent the Peloton Bike or Bike+ instead of buying.

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL remains in first place, but saw a slight decrease in share of TV ad impressions, to 11.57% from 12.29% the previous week. College football is steady at No. 2 with an impressions share of 7.62%.

Notably, Yellowstone scores the highest iSpot Attention Index (125) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 6.

Paramount Network's hit drama Yellowstone — which kicks off its fifth season on November 13 — is No. 1.

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the nearly 300 to appear across ABC, CBS, CNN, Fox News, MSNBC and NBC election programming.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: FedEx says, “We’re ready for the holidays, so you’re ready for what’s next.” Macy’s promotes its Gift Finder—a holiday gift guide—with a little help from a rather awkward man named Chris. And iRobot serves up another in its series of “Situation Roomb” spots.

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual.

Tim Glomb, VP of content and data at Cheetah Digital and Chris Muscutt, head of martech at PepsiCo, recently discussed their take on the use of zero- and first-party data and technology to power effective strategies.

The integration signals further commitment to the European CTV market by the demand-side platform. The Trade Desk already partners with Nielsen, which incorporates the DSP’s demographic data into its digital ad measurement system; and iSpot.TV, whose tools also provide incremental reach capabilities for US advertisers.

A report by GroupM and iSpot has come as a dampener. Their study reveals 8-10% of CTV ad impressions are being counted as delivered even when the TV is turned off. The overcount reportedly results in about $1 billion in CTV ad waste. Such massive ad waste in the segment has alarmed the advertisers. After all, connected TV ad revenue globally is set to rise 26.7% to $12 billion this year, GroupM has estimated.

FanDuel has spent $114.3 million in national TV advertising from November 6, 2021 through November 6, 2022, according to estimates from iSpot.tv -- airing some 22,220 commercials, garnering 8.8 billion impressions.