Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Idris Elba’s “Biggest” serves as the soundtrack of a fresh 30-second TV cut of an Apple iPhone 14 ad. (A 100-second web version debuted on YouTube in October.) Nike shows off its new LeBron XX “Trinity” basketball shoes with a little help from LeBron James, his son Bronny and Father Time (Jason Momoa) as part of a continuing campaign. (Ad Age’s Adrianne Pasquarelli previewed the kickoff of the campaign on Oct. 18: “Nike pits LeBron James against Jason Momoa’s Father Time in new teaser.”) And Zach Braff and Donald Faison help T-Mobile promote its Price Lock guarantee.

Advertisers spent an estimated $194.4 million on commercials during the World Series on Fox, down 9.1% from last year’s fall classic, according to new figures from iSpot.tv.

This has allowed more brands and agencies to include NCM in their media plans as performance oriented KPIs are now a must have for all media buyers. We recently further strengthened our analytical capabilities to a new partnership with iSpot the real-time TV management company extending the value and capabilities of NCMX. Our iSpot integration expands the opportunities for our brand clients to plan, buy, and optimize video investments holistically.

Cinema advertising is one of the few mediums able to engage and connect with a young diverse audience at a national scale. But now the iSpot partnerships enables us to prove how cinema advertising extends the reach for buys across CTV, broadcast and cable.

The Astros-Phillies World Series delivered just over 5.87 billion TV ad impressions on Fox this year, down 7.7% from the six-game Braves-Astros set last year, notes SBJ research guru David Broughton, who combed through data from iSpot.tv.

Samsung Mobile led all brands in ad spend this year at $7.7 million, as the brand splurged on 36 more spots compared the Fall Classic in 2021. Samsung wasn’t in the top 10 last year. That dramatic increase in ad inventory helped Samsung lead in share of TV ad impressions with its “When I Move, You Move” spot, which accounted for just under 2.5% of all World Series impressions.

The Astros-Phillies World Series delivered just over 5.87 billion TV ad impressions on Fox this year, down 7.7% from the six-game Braves-Astros set last year, notes SBJ research guru David Broughton, who combed through data from iSpot.tv.

Advertisers spent an estimated $194.4 million on commercials during the World Series on Fox, down 9.1% from last year’s fall classic, according to new figures from iSpot.tv.

This year’s World Series, with the Houston Astros beating the Philadelphia Phillies, went the same six games as last year’s series, but viewership was down, with the broadcasts delivering a total of 5.87 billion impressions, down 7.7% from last year.

With the beauty category more competitive than ever, it’s true that many leading brands are seeing diminished activity among digital creators. Notably, however, this turbulence has predominantly impacted the cosmetics industry, with enthusiasm for skincare and haircare remaining strong.

Our data shows that, while the top 10 cosmetics brands by Earned Media Value (EMV) experienced an average 24% year-over-year decline from September 2021 to October 2022 relative to the previous 12 months, the top 10 skincare brands and top 10 haircare brands averaged respective 4% and 54% YoY growths.

These findings suggest that online beauty conversation isn’t subsiding so much as shifting. As the beauty and wellness categories become increasingly intertwined, creators are looking to products that enhance their natural beauty rather than mask perceived imperfections.

As far as content goes, it’s content made by creators — not the brands themselves — that moves the needle the most. Brit Starr, senior vice president of strategy at CreatorIQ, said brands with big budgets are reaping rewards with rising engagement rates.

“Consumers became a lot more selective about the creators and brands that they align themselves with,” she said of social media’s shifting landscape. “We’re continuing to see increased investment in influencer marketing, increased attention to how to appropriately measure and understand the impact of your efforts so you can make the most informed decisions.

Chevrolet’s ad for its electric vehicles moves from second to first place in iSpot.tv’s ranking of the most-viewed auto ads. An 85.2% week-over-week surge in estimated TV ad spending delivered a 22.7% increase in impressions, primarily driven by NFL, MLB and college football games.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Best Buy wants you to know you can shop its Black Friday deals right now. Los Angeles Rams Head Coach Sean McVay stars in another installment of a Campbell’s campaign that encourages you to stop skipping lunch and instead eat some Campbell’s Chunky Soup in a spot with the tagline “Lunchtime is your halftime.” And Meta hypes the Meta Quest 2 headset with the help of two (fictional) gamer friends named Oscar and June.

Estimated national TV spending by the automakers totaled $274.5 million, down from $312.5 million in October 2021. Impressions totaled 26 billion, compared to 27.5 billion year-ago, according to iSpot.tv. The top five brands in spending for the month were Toyota ($29.4 million), Hyundai ($26.3 million), Jeep ($23.8 million), Chevrolet ($22.7 million) and Lexus ($20.2 million).

Sanofi and its blockbuster drug Dupixent has by the thinnest of margins returned to the top spot for TV drug ad spending in October, beating out fierce rival AbbVie and its immunology drug Rinvoq, which topped the charts for the last three months.

That’s according to the latest monthly data from real-time ad trackers iSpot.TV, which showed Sanofi has retaken the crown with its massive $42.6 million spend for Dupixent ads in October, toppling the three-month reign AbbVie’s Rinvoq had enjoyed.

But it was a close-run situation, with AbbVie spending $41.7 million last month on Rinvoq, less than $1 million under Sanofi’s total, as the pair continue their domination at the top.

Below is a snapshot of TV by the numbers for the week of October 24-30, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

Below is a snapshot of TV by the numbers for the week of October 24-30, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and network and show TV ad impressions insights via iSpot.tv.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 30.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Shopify wants small business owners to know that it offers “everything you need to streamline your shipping, returns and product storage.” Starbucks serves up a holiday ad centered around a group of joyful ice skaters. And Amtrak says, “The magic of the train is more than how it takes us away. It’s how it brings us together.”

This year, Hershey launched a new ad for Reese’s and KitKat, with encouragement for consumers to “choose both.” iSpot’s Creative Assessment Survey showed that respondents found the ad 13% more likeable than the norm for candy & snack ads in the last 90 days, and it garnered 10% more attention.

New data from Tubular Labs showcases the social video categories that luxury brand shoppers are most likely to watch. Of particular interest below, Hermès.com visitors appear to like watching content about traveling to Vegas over 25 times more than the average viewer.

A few highlights: Nike serves up the “final round” of its continuing campaign featuring LeBron James battling Father Time. (Ad Age’s Adrianne Pasquarelli previewed the kickoff of the campaign on Oct. 18: “Nike pits LeBron James against Jason Momoa’s Father Time in new teaser.”) Crown Royal calls attention to its partnership with Uber Eats centered around a tip-matching activation. And Taco Bell hypes the return of Nacho Fries.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: In a golf-themed spot, Delta Air Lines says, “No matter how good you get, there’s always room for better.” Barry Sanders, Baker Mayfield, Derrick Henry, Bryce Young and DeVonta Smith star in the latest installment of Nissan’s continuing “Nissan Heisman House” campaign. And an animated kangaroo and unicorn help hype Australia as a vacation destination in a Tourism Australia commercial with the tagline “Come and Say G’day.”