One hurdle for Felix is that Chili’s cut back on mass media marketing during the pandemic. The brand has barely spent on national TV ads since March 2020, according to data from iSpot. In 2019, Chili’s outlaid more than $38 million on television, but hasn’t allocated any this year. Meanwhile, competitors such as Applebee’s resumed spending.

Retail marketers should now be getting their contacts list in order. While it’s not the most exciting of tasks, it is essential. It’s also imperative to clean up contacts lists to improve email deliverability. According to Cheetah Digital’s 2022 Consumer Trends Index, email continues to sit comfortably as U.K. consumers’ preferred channel for receiving offers, content, incentives, and rewards from brands. In fact, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K.

Or maybe investors should have been listening to Lightshed Partners’ Rich Greenfield. For the past six months, the outspoken media analyst has been warning that studios that ignore their ad base in favor of streaming do so at their own peril. Data from iSpot.tv, which monitors television ad spending, showed that big companies like the Home Depot, Macy’s, and automakers Chevrolet, Toyota and Volkswagen have literally dropped off the nation’s top 60 major advertisers list.

CreatorIQ gave Datacenter Weekly a first look at new research that shows just how rapidly TikTok has been rising as a platform for brand-driven influencer marketing. A few key data points from a study it will release next week:

• More than half—52%—of brand campaigns tracked on the CreatorIQ platform included TikTok influencer activations in August 2022. That’s up from 31% in August 2021. (CreatorIQ works with more than 800 brands, as well as agencies and agency holding companies including WPP and IPG.)

With a 17.4% week-over-week increase in TV ad impressions, an energetic ad from Dodge zooms into first place from fifth the previous week on iSpot.tv’s ranking of most-seen car commercials. Major League Baseball games delivered the top impressions count, with more than double compared to last week.

An ad industry trade journal, iSpot.tv, listed shows which grew the most in terms of national impressions. WWE Friday Night SmackDown appeared in that list.

According to Tribe Dynamics, in 2019, Higher Dose had over $348,000 of earned media value. In 2020, that figure rose to $1 million. “Higher Dose’s significant 197% EMV surge in 2020 stemmed largely from the addition of numerous high-profile creators to the brand’s community,” said Conor Begley, co-founder of Tribe Dynamics, a CreatorIQ company.

“Of the brand’s top-10 EMV-driving advocates in 2020, five were influencers with over 1 million followers, and all but one had mentioned the brand [on social media in] the previous year.” This trend was reflected across Higher Dose’s’s fanbase more broadly; after generating just 4% of the brand’s EMV in 2019, influencers with 1 million-plus followers accounted for 30% of its total EMV in 2020.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Apple shows off the latest iPad in a colorful spot with the tagline “A brand new flavor of iPad.” Arby’s hypes its new spicy Diablo sandwiches and fries. And Kroger tugs at our heartstrings. (Ad Age’s Alexandra Jardine has the backstory: “​​Kroger’s animated holiday ad features a magical cookbook full of memories.”)

According to the ad-measurement firm iSpot, Lindell has spent more than any other advertiser on Fox News prime time, making up nearly 8 percent of all ads shown in that slot.

Activision spent $17.8 million promoting the release of Modern Warfare II on national linear sports telecasts, according to an SBJ analysis of iSpot.tv data, with 96% of that running during NFL programming. Fox has been the beneficiary of 40% of the airing

On the advertising side of things, estimated TV ad spend on Hallmark Channel is up nearly 8% year-over-year since August 1, per iSpot.tv, and most-seen advertisers include Nutrisystem (1.44% impressions SOV), GOLO (1.21%) and Instacart (1.14%). While Nutrisystem and GOLO did advertise on Hallmark last fall, they've dramatically upped airings from a couple hundred each in 2021 to over 1,000 this year. Instacart, Knix, Indeed and Choice Hotels are four brands that did not advertise on Hallmark during fall 2021 but did run ads this year.

According to iSpot, top brands by TV ad impressions SOV on Food Network this fall include Kohl's (0.98%), Progressive (0.87%) and Target (0.87%). Of those three, Progressive ran about 100 more airings this year than last. New advertisers this year that didn't run ads last fall include Bank of America Credit Card, King's Hawaiian, Rubbermaid, Lavazza and Visible.

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL continues to score with watch-time, accounting for 5.34% of minutes watched from October 17-23, down slightly from the previous week's 6.83%.

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL's winning streak continues as it again takes first place for share of TV ad impressions (10.09%), a slight decrease from the previous week's 12.92%. MLB and college football retain their positions at second (8.07%) and third place (6.60%), respectively.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: DoorDash calls attention to its partnership with the NBA. AEG Presents hypes Carrie Underwood’s nationwide Denim & Rhinestones Tour. And the U.S. Department of Health and Human Services wants you to know you can find out where to get an updated COVID vaccine at vaccines.gov.

In the most recent 30-day period (July 26-October 26), the Univision TV network amassed 33.3 billion impressions and $228.6 million in national TV ad spend, according to iSpot.tv.

Between Sept. 1 and Oct. 23, for example, companies spent $83 million advertising gum and candy on national TV, according to television ad measurement and analytics firm iSpot.tv. That’s a 7% increase compared to the same time last year.

Already the largest single advertiser on Fox News’s right-wing opinion prime-time lineup, according to data from the media analytics firm iSpot.tv, MyPillow has since early last year become a critical financial supporter of an expanding universe of right-wing podcasters and influencers, many of whom keep election misinformation coursing through the daily discourse.

Mr. Lindell has spent nearly $80 million on advertising on Fox News’s prime-time lineup of opinion shows since accelerating his activism in January 2021, according to estimates by iSpot.TV.

As the midterm elections approach, political advertising is heating up and candidates are on track to shell out nearly $9 billion in ad spend, with $1.5 billion of that going to connected TV. Madhive, a leading tech company in the TV advertising space, recently examined current political advertising trends and discovered that average daily political impressions on connected TV are up 96% in October vs. September this year.

A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience. The data reveals how Food Network’s content brings audiences to insurance companies’ websites at higher rates, across the board. This is especially interesting when we compare Food Network’s social audience with that of Tastemade (a digital-first media company), and Food Ranger (an influencer and travel blogger).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 23.