FanDuel has spent $60.7 million in national TV advertising from August 19 through October 19 -- nearly double the total of $35.2 million spent the year before -- according to iSpot.tv.

MLB’s expanded playoff format has its critics (raises hand). But fans are still tuning in, as data from VIZIO’s Inscape shows. Since the postseason started on Oct. 7, MLB games are second only to the NFL in terms of primetime minutes watched. And MLB action is No.3 by watch-time on weekends, even while going up against both the NFL and college football action.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: In a TikTok-inspired spot, Walgreens says, “When you need to talk Medicare, Walgreens is here.” Realtor.com’s House Whisperer helps a couple of aspiring homeowners find their perfect house. (Ad Age’s Alexandra Jardine has the backstory: “Realtor.com’s new spokescharacter is the ‘House Whisperer.’”) And e-commerce marketplace Wish encourages you to “discover the gift you never dreamed you wanted.”

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 16.

iSpot’s new Q3 report dives into every angle of last quarter’s TV advertising, including the top shows for Spanish-language ad impressions. Notably, four of the top 10 programs in Q3 didn’t appear on U.S. TV last year – led by telenovela La Herencia, which was No. 2 by share of Spanish-language TV ad impressions with 4.86%. The show debuted on Las Estrellas in Mexico earlier this year, before jumping to Univision in the U.S.

It’s not a big secret, but pharma advertisers love TV news programming. As midterm elections and political news trend on morning and evening live news shows, pharma TV ads are seeing a correlating uptick, according to the latest data from TV ad tracker iSpot.tv.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle and serving more than 40,000 customers worldwide, announced that its annual Signals conference is returning this month. The 2022 virtual video event will take place the week of October 24th featuring insights directly from the CMOs, CEOs and global analysts who are shaping the future of marketing, including those from such industry-leading brands as PepsiCo, TGIFridays, Chipotle, The Atlantic, Brilliant Earth and many others.

Glomb used his experiences to leverage the reach and relationships for Bowtech Archery, making sure its customers got just the right messages at the right time, and then began scaling those techniques for companies of all sizes. These days, Glomb is Vice President of Global Content for CM Group, an international integrated-marketing company with 40,000 clients worldwide, from PepsiCo and Starbucks to the “Joe’s Pizza Place” local businesses of the planet.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Jennifer Coolidge sings, “’Tis the season for hashtag giving” in a comical Old Navy holiday spot. Julian Edelman, the former New England Patriots wide receiver, stars alongside “Saturday Night Live” cast member Cecily Strong in the latest from Verizon. And Hermès hypes its H24 fragrance with the help of a gravity-defying male model.

CPG and FMCG brands — are all fortunate to have huge amounts of data at their disposal. However, sorting through what’s relevant and compliant and then unifying it into a single source of truth can be a mammoth task. Yet, it’s crucial for brands to succeed in a competitive environment where, according to Cheetah Digital’s 2022 Consumer Trends Index, consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

If someone is watching a Vizio TV in an office, say, or a bar or gym, the bid request for an ad will come with a Vizio device ID attached. “But you’re not going to find that device ID in many first- or third-party segments,” Rodriguez said. “So, you need something in the middle to connect the audiences.”

Earlier this year, some of Nielsen's biggest customers openly told advertisers to use rival options from comScore, iSpot and VideoAmp

"Nielsen will continue to innovate and adapt their legacy panel to include big data in order to accurately reflect the diversity in the digital and streaming video landscape," Cohen says. "With that said, there are many qualified competitors that have arrived on the scene to compete with them including VideoAmp, Comscore, iSpot and EDO."

For this year's version of the movie, the studio spent $10.3 million, resulting in 785 million impressions, according to estimates from iSpot.tv.

NBCTelevision Network got 137 million impressions -- the bulk of this being national TV exposure. Overall, on all networks, there were 2,328 airings of TV commercials for the movie.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Meta says the Meta Quest Pro VR headset offers “new ways to work, create and collaborate.” Ally wants you to know that you can earn ten times more interest on your money with an Ally Online Savings Account (compared to the national average for savings accounts). And Kohl’s says it’s now offering “the lowest prices of the season on fall essentials.”

It’s unclear how much Matt Damon was paid for his appearance in Crypto.com’s 2022 Super Bowl ad, but a report from ISpot.tv estimated the marketing campaign surrounding it cost a total of $65 million.

Through five weeks of the NFL season, estimates are that the NFL on all its TV networks has earned $1.6 billion in national TV advertising revenue, according to estimates from iSpot.tv. Over the same time period a year ago, it was $1.4 billion.

This year, NFL games have produced 44.9 billion impressions so far, according to iSpot.tv estimates, up from 39.4 billion impressions a year ago.

With Sephora coming under fire over the privacy surrounding its consumer data, CM Group’s Tim Glomb provides three pointers on how retailers can build lasting relationships.

Tubular Labs, the social video analytics platform, announced the expansion of its ContentGraph technology, which allows brands to “identify audiences across 1,500 different video categories, topics and genres,” per a company statement.

What that means is brands can track engagement around much more specific video content categories than in the past. For instance, Tubular’s existing “Food & Drink” category now breaks down into subcategories such as “Coffee” and “Breakfast,” while “Beauty” now includes “Beauty Hacks,” “Nail Care” and more. And videos can get multiple category designations.

Chevrolet’s “EVs for Everyone” was the No. 1 auto ad for both TV ad impressions and estimated national TV ad spend, per data from iSpot.tv. A song by Fleetwood Mac gives the spot a lighthearted, upbeat feel, which viewers appreciated: 21% of iSpot’s Ace Metrix survey respondents cited the music as the single best thing.

Through five weeks of the NFL season, estimates are that the NFL on all its TV networks has earned $1.6 billion in national TV advertising revenue, according to estimates from iSpot.tv. Over the same time period a year ago, it was $1.4 billion.

This year, NFL games have produced 44.9 billion impressions so far, according to iSpot.tv estimates, up from 39.4 billion impressions a year ago.