Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Southwest Airlines wants you to know that “two bags fly free” in a spot that ends with its new brand campaign tagline “Go with heart.” Retailer Uncommon Goods promotes its, well, uncommon assortment of gift options. And jewelry brand Mejuri says, “Be your damn self.”

Via iSpot.tv, the real-time TV measurement company. Rankings are by TV ad impressions, for new episodes only.

The NFL delivered the highest share of TV ad impressions once again, with 12.51% from Oct. 3-9. That's down from 14.45% the previous week as the MLB Playoffs helped baseball grab a larger share of the weekend's live sports audience (and impressions).

It’s unclear how much Matt Damon was paid for his appearance in Crypto.com’s 2022 Super Bowl ad, but a report from ISpot.tv estimated the marketing campaign surrounding it cost a total of $65 million.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: The proprietors of a bakery realize they “can do anything”—like, add a “chookie” (cheesecake cookie) to their menu—in the latest from GoDaddy. Hilton says, “When you and your team need space to work, and a place to eat, it matters where you stay.” And Burger King reboots its famous jingle. (Ad Age’s E.J. Schultz has the backstory: “Burger King reimagines 1970s ‘Have It Your Way’ jingle in first work from OKRP.”)

Ahead of its new Q3 report, iSpot shared a list of the top 10 advertisers on TV last quarter by ad impressions. Most notable on that list: Indeed gains 23 spots year-over-year while leaning heavily on cable news, while Amazon – not including Amazon Prime – and Target look to make a bigger splash on TV pre-holiday season.

Also in September, Conviva and iSpot (the latter one of the players in the emerging audience measurement space) teamed up to integrate respective data into a unified cross-platform ratings product for currency that measures ads and programming together across broadcast, cable and streaming apps. NBCUniversal is one of the companies that will be utilizing the combined data, having tapped iSpot earlier this year for ad measurement and currency tests – as well as activating the vendor’s cross-platform audiences as its official currency for national ad buys at the 2022 Upfront.

NEW YORK, Oct. 12, 2022 (GLOBE NEWSWIRE) -- CM Group, the leading provider of world-class marketing technology solutions and a 2022 TrustRadius Tech Cares award recipient, and FutureCast, a global think tank that performs research and advocacy, have joined forces to host FutureCast 2022—an award-winning event bringing together diverse thought leaders from around the world to develop solutions for diversity, equity, inclusion and belonging (DEIB) across all industries and daily life. The second annual event will take place at CM Group’s Manhattan offices in One World Trade Center, N.Y. on Friday, October 21, 2022, 9 a.m. - 8 p.m.

Report on how to strengthen customer loyalty by Sara Coghlan, Senior Marketing Manager, APAC, Cheetah Digital

This sentiment is echoed in Cheetah Digital’s 2022 Consumer Trends Index, which reveals a 110% increase year-over-year among APAC consumers who want to be treated as an individual. They want more personalised messages based on their own individual wants and needs. Unfortunately, only 27% feel like their brands truly understand them, creating a huge gap.

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 9.

Having a third-party verifier is standard practice, but is now more important than ever given the recent string of fraud issues across digital advertising. A report from iSpot found that connected TV ads were running while devices were off, costing advertisers $1 billion. Similarly, podcasting’s effectiveness was thrown into question when some major networks were revealed to have millions of fraudulent listeners.

To crack this particular case, Gerber and Fischer’s teams used ACR data from iSpot - numbers pulled from actual TV screens in 20 million homes. Which is great, but as Gerber learned, every TV manufacture collects that data just a bit differently, So he only knows how big this problem is on Vizio TVs. “There is still a lot of uncertainty.”

Netflix will allow DoubleVerify and Integral Ad Science to monitor the delivery and viewability of ads on its streaming service, though the company has yet to sign a deal with a third-party measurement provider like Nielsen or iSpot.tv, according to Ad Age.

This sentiment is echoed in Cheetah Digital’s 2022 Consumer Trends Index, which reveals a 110% increase year-over-year among APAC consumers who want to be treated as an individual. They want more personalised messages based on their own individual wants and needs. Unfortunately, only 27% feel like their brands truly understand them, creating a huge gap.

This piece was written by Sara Coghlan. She is a senior marketing manager, APAC, Cheetah Digital.

Citing recent CM Group research, Alexandra Pastore of Women’s Wear Daily writes that Gen Z buyers are practical, ambitious and focused on education. They like to buy from companies that are authentic—right down to their designs, brands, products and social impacts.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Tyrann Mathieu of the New Orleans Saints talks about NFL Votes, a league-wide initiative focused on voter registration and education. Pepsi serves up a fresh 30-second TV cut of its new “Footloose”-themed ad. (Ad Age’s Gillian Follett has the backstory—and the 150-second version: “Watch Pepsi’s ‘Footloose’ remake with Chloe Bailey.”) And Captain Morgan says, “Never let the away team feel too at home.”

National TV advertising for NHL TV programming on all its networks -- ESPN, TNT, ABC, TBS, and NHL Networks -- totaled $147.2 million for the 2021-2022 season, according to iSpot.tv.

Payment organisation PSCU, in its ‘2021 Eye on Payments’ study, further found nearly eight out of 10 survey respondents agree or completely agree that they want to do business with a financial institution that knows them personally. This sentiment is echoed in Cheetah Digital’s 2022 Consumer Trends Index, which reveals a 110% increase year-over-year among APAC consumers who want to be treated as an individual. They want more personalised messages based on their own individual wants and needs. Unfortunately, only 27% feel like their brands truly understand them, creating a huge gap.

​Bakers Delight is one APAC brand taking advantage of the opportunity. The franchised bakery chain turned to Cheetah Digital, one of CM Group’s world-class martech solutions, to implement an omnichannel rewards program to reward its loyal customers, and the results were nothing short of phenomenal.

The ‘Dough Getters’ loyalty program was rolled out across Australia and New Zealand in more than 500 Bakers Delight bakeries. In one month, the program gained more than 200,000 sign-ups, putting the chain 30% ahead of target. Even more, members were spending an average of 25% more per transaction.

Tubular Labs, the leader in global social video intelligence and measurement, expands its premium AI ContentGraph™ technology across its entire product suite. The feature enables brands to identify audiences across 1,500 different video categories, topics, and genres. With an even more in-depth and exacting picture of the constantly shifting social video landscape, advertisers and media companies can now keep pace and identify the most relevant trends, by enabling marketers to search, filter, and surface the topics their audiences care about most.