There are also solutions on the horizon. Companies like iSpot and others have been working to create new linear and digital measurement options that could plug the gap. But whatever solutions emerge will be much more fractured than those that came before, leaving further room for miscounting and potential fraud.

While the meal box capitalizes on nostalgia that baby boomers, Gen Xers and older millennials might have for Happy Meals, the collab also targets younger generations who are more familiar with streetwear culture. The TV buy reveals how McDonald's is reaching out to several age groups—spots are running on TeenNick, Disney Channel and Cartoon Network, but also on ESPNU, Discovery Channel, Oxygen and TNT, according to ad tracker iSpot.tv.

While the podium places are all familiar faces, we have a new contender in the form of Pfizer’s COVID vaccine Comirnaty, coming in fourth for September and its first-ever appearance in iSpot’s top 10.

According to iSpot, Disney spent more than rivals on U.S. TV spots at $15.2M versus Sony with under $9M on Lyle, Lyle, Crocodile; Warners near $10M to date on Dwayne Johnson’s October 21 release Black Adam; and Universal’s $7.1M to date on Halloween Ends, which opens this Friday. Disney didn’t go cheap, and at the end of the day, Regency was on the hook for marketing costs.

With the linear TV season now in full swing amidst all the promotional hype, video streamers -- even with predictions of slower growth to come -- continue to boost national TV messaging -- up 7% in paid ad spend/media value in September, according to estimates from iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: In the latest from NFL+, Nate Burleson says, “This is the NFL in your hand—live games, replays, films and shows.” Kohl’s promotes its current savings on fall fashions. And Cuisinart says, “With Cuisinart in the kitchen, lasting memories are made.”

The second urgency is ‘operational’—we applaud the sheer volume of testing cross-platform measurement options (Comscore, ISpot, Nielsen, VideoAmp, Samba, 605, TVSquared/Innovid and others), and it’s clear that recent advances in more fluidly executing full end-to-end usage of multiple currencies is the next great accelerator to marketer’s getting ‘the full funnel payoff’ of currency optionality.

Lincoln takes the top spot among car ads with the most impressions this week for “A Glimpse,” despite not targeting NFL games to attract viewers, iSpot.tv says.

“But Nielsen last year announced plans to roll out individual commercial measurements (still planned as part of the rollout of Nielsen One later this year, a spokesman said). And other measurement firms—including Comscore and iSpot.tv—previously have touted their ability to measure ads on a second-by-second basis.”

Elan Ashendorf, VP of Engineering at Madhive brought up the importance of having a multi-faceted approach to privacy while highlighting the important role cryptographic techniques can play.

As the cord-cutting movement continues, advertisers need to reach their audience with digital targeting capabilities in order to deliver their message in a precise and effective manner – all while keeping in mind consumer privacy. With regulations like GDPR and CCPA, it's important to have a multi-faceted approach to privacy. Madhive leverages a variety of technologies to ensure compliance and audience accuracy - including a number of cryptographic techniques alongside clean rooms in order to protect consumer data and any PII.

Vizio Ads on Thursday disclosed scoring more than $200 million in advertising commitments for its upfront season – marking a 100% year over year increase, in part thanks to its free ad-supported streaming TV service, WatchFree+.

According to Vizio, the smart TV-maker’s advertising business grew 71% year over year in the second quarter. In the three-month period it added 243 net new advertisers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Osmo mascot Mo explains that the company makes “magical games that teach kids all kinds of important stuff, like math and reading—even coding.” Truff hypes its truffle-infused hot sauce. (Ad Age’s Jon Springer has the backstory: “Hot sauce brand Truff debuts first TV ad after social media success.”) And “Follow the Yellow Brick Road” serves as the soundtrack for a fantastical Lexus commercial.

On the TV side, Activision Blizzard even splurged for Overwatch 2 ads during the expensive TV real estate around "Monday Night Football" this week. The estimated cost for the 15-second spot, which aired across ABC, ESPN and ESPN2 (which carried the ManningCast), totaled over $535,000, per data from iSpot.tv.

National TV advertising spending slowed down dramatically in the third quarter, falling 42% to $124.7 million, according to estimates from iSpot.tv.But movie box office revenue grew.

In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience. They include sports stars, musicians, actors, and many others. Each has an audience consisting of more than 50% Hispanic followers worldwide. Here, they’re ranked by total followers:

There are clear leaders, like VideoAmp and iSpot, and there’s also Nielsen lurking and almost ready to reemerge with Nielsen ONE.

After sportsbook TV advertising slowed during the summer, the industry has roared back with the start of the new NFL season. iSpot data shared with Legal Sports Report showcases higher year-over-year est. national TV ad spend by sportsbooks over the season’s first two weeks as the brands look to entice season-long bettors.

But Nielsen last year announced plans to roll out individual commercial measurements (still planned as part of the rollout of Nielsen One later this year, a spokesman said). And other measurement firms—including Comscore and iSpot.tv—previously have touted their ability to measure ads on a second-by-second basis.

Real-time TV measurement company iSpot has appointed Jodie McAfee to the role of SVP Agency Partnerships. He is among more than 100 people hired by iSpot in 2022 as the company aggressively moves to meet the needs of independent cross-platform TV measurement and verification. In his new role, McAfee will be responsible for expanding and deepening cooperation with agencies and leading special initiatives aimed at helping agencies integrate iSpot’s products for easier buying, planning and optimization.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Toyota says, “Never underestimate the power of a nudge” in a spot that highlights its Need a Nudge initiative in support of non-profit organizations. Jack in the Box spokescharacter Jack Box hypes the return of Monster Tacos. And in the latest from Honey Nut Cheerios, Ice-T leads a spin class—which confuses the students in the spin class.