Automakers spent an estimated 22% less in September on national TV compared to the same period a year ago, according to iSpot.tv.

Total spending was $211.5 million, compared to $239.5 million in September 2021.

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

The NFL sits at No. 1 once again in our ranking, as live games delivered 14.4% of TV ad impressions. That’s up from 13.7% the previous week, as the league had just one Monday night game (vs. two overlapping contests the week before).

Sponsored by a4 Advertising, Adjust Media, Beachfront, BlockGraph, DIRECTV Advertising, Future Today, Gamut, Imagine Communications, Innovid, iSpot.tv, Katz Digital Video, MRI Simmons, New York Interconnect, Nexstar Digital, Nielsen, Premion, Revo Video, Simulmedia, Spectrum Reach, TV One, VAB, Vevo, VideoAmp and Wurl, That Big TV Conference not only explored innovation in media, but celebrated our community’s connection.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Dodge says, “If you’re loud, be louder” in a spot that celebrates “real drivers” by showing “real footage.” Xfinity Mobile store employees brace themselves for a mad rush of customers eager to take advantage of the carrier’s iPhone 14 Pro offer. And Los Angeles Chargers quarterback Justin Herbert stars in another installment of a series of commercials for Dr. Squatch Soap Co.

Last month two audience measurement/ad tech companies, iSpot and 605 both competitors to NielsenNLSN +0.4%, announced a partnership with Conviva. Conviva is a global streaming analytics company that provides data in real time to subscribers.

iSpot, which has a number of industry partnerships including. most notably. NBCU has been using Conviva data since last January. With the new agreement, iSpot will be embedding Conviva streaming data into their cross-platform audience measurement for ads and programming that will be available on the following day. In a statement, Emily Wood, VP of Business Development at iSpot.tv noted, “This collaboration makes it easy for all our network partners to authorize their first-party streaming data for use in our currency products and beyond.”

What CreatorIQ does: CreatorIQ develops cloud solutions for enterprises to manage and optimize influencer campaigns. The marketing technology company allows brands to tap into the creator economy — revenue opportunities and consumption patterns driven by social media content creators.

In recent years, we’ve seen some pretty cool marketing tactics from political campaigns, including one candidate who enlisted the meme community and another’s foray into the world of video games. And while these past activations definitely exhibited a “cool” factor, this year’s 2022 midterm election marketing campaigns are banking on CTV for the “conversion” factor.

A similar issue has been plaguing connected TVs: A June report from iSpot found that CTVs were running ads when devices were turned off, costing advertisers $1 billion in fraudulent impressions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Best Western wants you to know that you can earn double rewards points for stays through Nov. 21. An undead boss says that Upwork is “where businesses meet great remote talent, and remote talent meets great opportunity.” (Ad Age’s Alexandra Jardine has the backstory: “Upwork’s zombie boss delivers workplace advice from beyond the grave.”) And GoDaddy says, “Small business ‘firsts’ never stop coming.”

Although TV networks have committed more airings and media time for their new fall season TV premieres, they collectively realized 3% lower impressions in September, totaling 94 billion versus the same month a year ago, according to iSpot.tv.

This year, TV networks ran 562,381 program promo airings versus 543,013 airings a year ago.

iSpot estimates media time placed on networks value and paid advertising totaling $652.5 million -- up 8% versus $602.2 million for September versus the same period a year ago

Although networks have amped up their commitments for more airings and media time for their new fall season TV premieres, TV networks collectively realized 3% lower impressions in September -- at 94 billion, according to iSpot.tv.

This year TV networks ran 562,381 program promo airings versus 543,013 airings a year ago. Estimates from iSpot for media time placed on networks had a value and paid advertising totaled $652.5 million up 8% versus $602.2 million for September versus a year ago.

Ram Trucks’ “Moments” takes the No.1 position on iSpot.tv’s latest list of carmaker TV commercials with the most impressions, yet does so with the distinction of having the lowest estimated national ad spend of the top five.

The survey of 5,404 consumers across Australia, France, Japan, Spain, U.K., Ireland and the U.S. came from Cheetah Digital.

• Styles now has 13.7 million subscribers on YouTube—up from 11.9 million in March, according to influencer marketing platform CreatorIQ, which keeps track of these things—and he’s racked up cumulative YouTube views of 4.7 billion as of this writing.
• In May alone, when “Harry’s House” dropped, Styles’ YouTube channel racked up 230 million views, per CreatorIQ.
• Styles now has 47.6 million followers on Instagram—a net gain of 3.2 million since March, per CreatorIQ.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Kim Kardashian hypes the launch of a “brand-new system of bra solutions” from Skims, her shapewear/clothing brand. The Maytag Man (Colin Ferguson) promotes the Pet Pro Washer, a washing machine designed to remove pet hair from laundry. And Kohl’s says, “Get ready for fall—and falling prices” during its Friends & Family Sale, now through Oct. 2.

TV networks have long expressed ambivalence about Nielsen’s work — what student loves the teacher grading their homework? — but their tone in past years has evolved into one of frustration. The networks, some of Nielsen’s top clients, have encouraged advertisers to consider new audience measures provided by upstarts and rivals such as ComScore, iSpot and VideoAmp. NBCUniversal, Paramount Global and Warner Bros. Discovery are among the traditional media companies that have offered new measurement system to those advertisers and media buyers willing to consider an alternative.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through September 25.

Notably, Celebrity Jeopardy! scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

The NFL takes the No. 1 spot in our ranking for the third week in a row, as live games delivered nearly 13.7% of TV ad impressions. That’s down from the previous week, when it accounted for 15.7% (though overlapping Monday Night Football contests ultimately cut into TV ad impressions for both, while also removing a Sunday game from the slate).

Notably, Celebrity Jeopardy! scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Through the first two weeks of the season, FanDuel is the second-most seen brand with 2.46% ad impressions, according to iSpot.TV. That is behind only insurance giant Geico with 3.01%.

“FanDuel rising to the top this year could be adjustments coming out of a big last year for sports betting brands overall,” said John Cassillo, an analyst with TVREV. “So while some may be pulling back, others could see the early weeks of the NFL season as their best chance to attract potential bettors for the rest of the fall.”