Breweries are still advertising on other NFL broadcasters. Beer brands have spent $60 million on TV commercials in the last two weeks, and 70% of that spending went to NFL programming, according to the measurement firm iSpot.tv. The top-spending brands were Corona, Michelob, Bud Light, Coors Light and Modelo. Jason Damata, a spokesman for iSpot.tv, said that a professional football game without a beer commercial is highly unusual, adding that it’s “hard to find an example of an NFL game without advertising from that category.”

Recall that the Media Rating Council (MRC) stripped Nielsen of its accreditation in September 2021. That didn’t stop the TV industry from continuing to use Nielsen data to price ads since neither Comscore nor more distant contenders — Innovid, VideoAmp and iSpot.tv — provide a viable alternative yet.

But what many don’t realize is that, thanks to our partnership with VIZIO’s Inscape, iSpot can also measure TV viewership for all of linear, including VOD and time-shifted viewing. And with our newly announced partnership with Conviva, we’re excited to make program viewing on Smart TV apps, mobile and desktop a part of our Unified Measurement solution.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through Sept. 18.
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Notably, The Voice scores the week’s highest iSpot Attention Index (120), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Notably, The Voice scores the week’s highest iSpot Attention Index (120), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

BetMGM has spent an estimated $46.7 million in national TV advertising from mid-September 2021 through mid-September 2022, according to iSpot.tv. The bulk of its impressions gained over that period -- 727.9 million (out of 3 billion impressions) have come from NFL football programming on all TV networks airing NFL content.

iSpot, the real-time TV measurement company, today announced a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. The agreement accelerates the time to market for cross-platform program ratings and will give iSpot the unique ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform.

Real-time TV measurement specialist iSpot has agreed a data and technology collaboration deal with streaming analytics platform Conviva. The agreement accelerates the time to market for cross-platform programme ratings and will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform.

We are pleased to announce that we have entered into an agreement with Conviva to bring network streaming data into iSpot’s cross-screen program and ad measurement platform.

As you may know, iSpot measures TV ads across all of linear TV, VOD, time shifting and more, with a unified measurement platform for bringing all the verified ad viewing together. And recently, iSpot has become a new TV currency.

iSpot has struck a data and technology collaboration agreement with Conviva, the streaming analytics platform, that will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform. “iSpot and Conviva’s collaboration has shown how to set a new bar for speed, accuracy and completeness,” said Kelly Abcarian, EVP for Measurement and Impact, NBCUniversal. “We’re thrilled by the level of partnership for the benefit of the entire industry.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: A seemingly mild-mannered librarian helps promote Vivid Seats’ rewards program. Brett Gelman (Murray from “Stranger Things”) stars in a spot for the Canon R40 document scanner. And Milk-Bone wants you to invite “more dog” and “less fake love” into your life. (Ad Age’s Maia Vines has the backstory on the campaign: “Milk-Bone’s satirical dating show ads debut during ‘The Bachelorette.’”)

BetMGM has spent an estimated $46.7 million in national TV advertising from mid-September 2021 through mid-September 2022, according to iSpot.tv. The bulk of its impressions gained over that period -- 727.9 million (out of 3 billion impressions) have come from NFL football programming on all TV networks airing NFL content.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Apple says, “The future of health is on your wrist” in a fresh 30-second TV cut of an ad that promotes some of the capabilities of Apple Watch Series 8. (A 95-second version debuted on YouTube on Sept. 7.) Fox Sports analyst Reggie Bush hypes the Wendy’s $5 Biggie Bag. And Hampton by Hilton highlights its in-hotel dining options with the help of a fussy 8-year-old girl.

TV measurement company iSpot.tv has struck a deal with streaming analytics company Conviva to add TV network streaming data into iSpot's cross-media program and advertising platform -- to help the company pursue its new media “currency” efforts.

The deal, iSpot says, is intended to create a “unified” service that includes second-by-second, onscreen verification for all programming across a TV network's footprint.

TV measurement company iSpot has struck a deal with streaming analytics provider Conviva to integrate data into a unified cross-platform ratings product for currency that measures ads and programming together.

iSpot already measures linear, video on-demand, and time shifted viewing from broadcast and cable, but Conviva brings network streaming app programming data into the fold. The partners have already been working together since January 2022, when iSpot initially incorporated data from Conviva’s streaming pipeline for next-day cross-platform ratings.

“Conviva has proven it can deliver clean, accurate and contextualized streaming data at scale. This collaboration makes it easy for all our network partners to authorize their first-party streaming data for use in our currency products and beyond,” said Emily Wood, VP of business development at iSpot.

Ecommerce Statistic #13: Abandoned cart follow-up emails have an average open rate of 41.09 percent.

This is extremely high.

In comparison, according to Campaign Monitor, the average email open rate is just 18.0 percent.

Brands are increasingly shifting budgets to creator-driven marketing campaigns, with 66% spending more on this area in the past year compared with previous years, according to a CreatorIQ and Tribe Dynamics survey shared with Marketing Dive. Coca-Cola and Marriott are among the many brands heading to TikTok for creator-driven efforts.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Amp says that on its platform “the music is picked by people, not algorithms.” Jeff Bridges speaks from the heart in a campaign from pharmaceutical giant AstraZeneca. (Ad Age’s Alexandra Jardine has the backstory: “Jeff Bridges reflects on COVID and chemo in AstraZeneca PSA.”) And WhatsApp promotes “Naija Odyssey,” a short (12-minute) original film about NBA star Giannis Antetokounmpo that the Meta-owned messaging app will drop on its social media channels and Amazon Prime Video on Sept. 21.