From September 2021 to September 2022, iSpot estimates, Samsung Mobile spent $89.7 million in national TV advertising on the NBC Television Network.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Pinterest says, “Don’t don’t yourself.” (Ad Age’s Alexandra Jardine has the backstory: “Pinterest urges users to defy self-doubt in global campaign from Uncommon.”) Waterpik fans get a little too excited in a spot with the tagline “Share the obsession.” And Grubhub explains the real meaning of pizza night.

It’s been almost a decade since Brett Favre last played in the NFL; what has he been up to in that time? So, the first question is, how old is Brett Favre? The 52-year-old has avoided public view for the most part. iSpot.tv shows that Favre continues to appear in ads and on television from time to time. Though many other quarterbacks of his caliber have transitioned into broadcasting, Favre has not.

According to various experts, email marketing is the king of all marketing techniques since it guarantees over 3000% ROI, which is like no other option. In other words, you get $30 for every $1 spent. This famous statement took the marketing world by storm when Campaign Monitor released it.

Sony Pictures was efficient with its TV marketing dollars for “King”. Lifetime national TV spend for the movie was just $6.1 million (2,873 airings), according to iSpot.tv estimates -- well under the typical $15 million to $25 million national TV advertising mark big wide-screen releases typically receive.

For the most recent two week period, iSpot.tv says total impressions amounted to 442 million impressions for the movie-- second place against Walt Disney-Searchlight's “See How They Run” (460.7 million).

In its most recent white paper, Watching Is Better Than Listening: How to build brand preference using social behaviors, Tubular Labs demonstrates how evaluating the impact of social video goes beyond likes, comments and shares.

Examining behaviors of social audiences, Tubular’s meaningful measurement tools provide deep insights into audiences that can help inform content that translates to sales and site visits. This is useful for direct-to-consumer (DTC) brands like Allbirds looking for ways to best connect with their audience on social media

“iSpot recognises that agencies play a vital role in shaping the future of TV advertising and consumer/brand engagement,” said iSpot CEO Sean Muller.“We are committed to furthering their successes and innovations with accurate measurement and steadfast support led by Jodie and his team.”

McAfee is only the latest in iSpot’s hiring spree. The company a few weeks ago appointed U.S. Census Bureau veteran Will Waldron to spearhead iSpot’s industry accreditation process as well as manage measuring methodology.

iSpot has so far hired over 100 new staff members this year, the company stated.

iSpot.tv, the real-time TV measurement company, today announced that TV data and ad industry executive Jodie McAfee has taken on the role of SVP Agency Partnerships. He is among more than 100 people hired by iSpot in 2022 as the company aggressively moves to meet the needs of independent cross-platform TV measurement and verification.

Television advertising impressions for alcohol brands were down 17% in the first seven months of this year, while Mexican beers posted a significant increase, according to data from iSpot.tv.

Beer impressions fell by 24% versus the same period in 2021.
“One of the key takeaways is the growth of nontraditional beer labels,” Sammi Scharninghausen, senior marketing campaign manager at iSpot.tv, tells CPG Insider.

CreatorIQ is one of the most dependable software solutions for companies trying to advance their influencer marketing maturity. This platform offers a seamless and effective user experience together with an end-to-end solution.

CreatorIQ helps address some of the industry’s long-standing problems, including follower fraud, exaggerated reach metrics, and unreliable/mercenary influencers.

iSpot, a real-time TV measurement company, today announced that TV data and ad industry executive Jodie McAfee has taken on the role of SVP Agency Partnerships. He is among more than 100 people hired by iSpot in 2022 as the company aggressively moves to meet the needs of independent cross-platform TV measurement and verification.

Jodie McAfee is the new SVP of Agency Partnerships at iSpot. In his new role, McAfee will spearhead agency involvement in TV currencies with networks and streaming publishers.

Looking to ramp up even more new TV currency connections with TV networks and streaming platforms, iSpot.tv has hired former Inscape and Samsung Ads executive Jodie McAfee, as senior vice president of agency partnerships.

TV measurement company iSpot said it hired Vizio executive Jodie McAfee as senior VP, agency partnerships.

iSpot’s relationship with Vizio’s Inscape unit gave iSpot access to the viewing data from millions of smart TVs, enabling it to provide the industry with a big-data alternative to Nielsen.

According to new data shared exclusively with Datacenter Weekly by TV advertising analytics firm iSpot.tv, NFL+, which launched on July 25, now accounts for 2% of TV ad impressions in the streaming-service category of advertisers across linear broadcast and cable TV.

That puts it at No. 14—right between Amazon’s Freevee (which accounts for 2.3% of ad impressions) and TelevisaUnivision’s ViX (at 1.95%). Incidentally, ViX is also pretty new—it launched on March 31—and Freevee is actually a rebrand; the service was known as IMDb TV until April 28.

Boy, that escalated quickly. The onset of the NFL season had both an immediate and notable impact on automotive TV advertising during its first week, iSpot.tv data shows..

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Tarama Blue, a Charles Schwab financial consultant, speaks metaphorically about market turbulence. FanDuel hypes its Same Game Parlay offer in time for tonight’s Chargers vs. Chiefs NFL game. And a man who likes to smell his own beard shares that creepy personal detail with improbably patient “Jake from State Farm.”

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

Week one of the NFL’s regular season delivered 16.69% of TV ad impressions to fly to the No. 1 spot in our ranking. Between NFL and college games, football accounted for nearly 27% of TV ad impressions on the week.

And back in December, iSpot.tv struck an agreement with LG Ads to tap into ACR data from more than 20 million LG smart TVs.