Looking at all NFL-related linear TV programming over that period, the first week posted $413.0 million in advertising revenue -- 3% higher than the total of $401.3 million in 2021, according to iSpot.tv estimates.

NBC came in at $125.6 million, followed by CBS at $83.2 million; Fox at $77.4 million; ABC at $53.9 million; ESPN at $36.9 million; ESPN2 at $9.2 million; NFL Network at $1.2 million; NBCUniversal’s Universo at $18.1 million; and ESPN Deportes at $7.5 million.

National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions — and 81% of estimated national TV ad spend — for sports betting brands were allocated toward the NFL.

For the first week of the 2022 NFL season estimated sports betting ads accounted for 4.80% of NFL TV ad impressions and $24 million in ad spend. These figures are comparable with Week 1 of 2021 (4.83% ad impressions and $23.8 million in ad spend). For week 1 of 2022, FanDuel led in ad spend at $13.8 million, followed by DraftKings ($5.4 million), BetMGM ($2.6 million) and Caesars ($2.2 million).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
A few highlights: Heinz promotes No Sugar Added Heinz Tomato Ketchup in an animated musical spot about “adulting.” Kia promotes the Telluride X-Pro in an epic spot with a visual punchline about the true nature of the sky and clouds. And Comcast says, “Through Project UP, Comcast is committing $1 billion to open doors for the next generation, so they can build a future of unlimited possibilities.”

It follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts. It revealed that, on average, 8-10% of streaming impressions play when the TV is shut off, primarily through ancillary devices.

​​Unicorn as of: May 2022
Total funding to date: $383 million, according to PitchBook
Most recent valuation: $1 billion

Ten-year-old iSpot is the newest adtech startup to enter the unicorn club. Its audience measurement tools let marketers manage their TV and streaming ad investments.

Notably, Quantum Leap scores the week’s highest iSpot Attention Index (124), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

iSpot.tv estimates that national TV advertising spend on the show totaled $38.9 million with $6.9 million in media value, including 27 airings in NBCUniversal TV programming and related business on-air promotions.

In terms of total impressions, according to iSpot.tv estimates, the show earned 349.4 million impressions -- down from 459.8 million a year ago.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through Sept. 11.

Disparities in methodologies and results among measurement providers had originally slowed the measurement shift in the spring. They were a factor in advertisers and agencies opting to primarily stick with Nielsen as the measurement currency for this year’s upfront deals, despite the measurement provider losing its Media Rating Council accreditation and opening the door to rivals like Comscore, iSpot.tv and VideoAmp. Coming out of the upfront marketplace, the measurement shift seems to be bogged down by these same issues as TV ad buyers and sellers have gotten more aggressive in vetting the measurement providers in light of the disparities.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Danny DeVito experiences a rush of emotions at a Jersey Mike’s. A bartender inexplicably waxes philosophical about finding deals on Amazon. (A web version of this ad debuted on YouTube on Aug. 22.) And Reggie Bush helps Wendy’s hype the return of its Pretzel Bacon Pub Cheeseburger.

NBCUnified also serves as the backbone for NBCU’s efforts to modernize measurement throughout the ad industry. NBCU in June added emotional impact to its audience measurement framework, months after elevating partners like iSpot.tv and Comscore and boosting its capabilities around data.

1.94 billion TV ad impressions delivered during this year’s U.S. Open tennis tournament, up 88.4% from last year, according to measurement company iSpot.tv. Matches featuring Serena Williams generated the most impressions per airing of the tournament.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Patrick Mahomes stars alongside “Jake from State Farm” in the latest from State Farm. As part of a continuing campaign, Los Angeles Rams Head Coach Sean McVay encourages you to stop skipping lunch and instead eat some Campbell’s Chunky Soup in a spot with the tagline “Lunchtime is your halftime.” And Buffalo Bills quarterback Josh Allen helps Frito-Lay call attention to its status as the “official chip & dip sponsor” of the NFL.

AbbVie has taken the top two spots in August’s TV drug ad spenders’ list as it pushes down fierce rival Dupixent into third place, according to real-time ad trackers at iSpot.

The Big Pharma’s immunology JAK inhibitor Rinvoq keeps the lead for a second month in a row, with a mighty $33.3 million spend in August. Though this was down on the near $40 million it spent in July, the amount doled out each of these last two months still marks the largest for any drug ad campaign over a month so far this year.

Thanks in part to increased interest around Serena Williams’s retirement, this year’s U.S. Open tennis championship was a grand slam for TV advertisers, as data from iSpot reveals.

From Aug. 29-Sept. 11, the U.S. Open delivered 1.94 billion TV ad impressions, which was up 88.4% from 1.03 billion last year. The 2022 U.S. Open was the No. 4 program by TV ad impressions delivered in the timeframe, at 1.97% — versus 1.01% in 202

A recent report by Pathmatics found CPG advertisers increased spending by 39% on over-the-top TV between the first and second quarter, faster than any other segments. This came even as some CPG brands were pulling back on linear TV spending measured by iSpot.tv in the face of rising costs and margin pressures.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Mailchimp says it “takes the guesswork out of email marketing” in a spot that stars an “owl-cat-bat.” Adam Scott and Cecily Strong team up for Verizon. And Denny’s hypes its new all-day meal deals, starting at $5.99.

Invidualy, Beast’s videos average 43 million views each, according to Tubular Labs.

That said, Beast doesn’t just live on just YouTube. Per Tubular, he has 211 million connections overall on YouTube, TikTok, Instagram, Facebook and Twitter - all of which he used to drive people to the Beast Burger location in Jersey.

Honda’s “Forever Determined” debuts in the top position on iSpot.tv’s ranking of the most-watched auto ads, boasting a massive 352 million impressions. The bulk of its views come from sports programming, with college football and SportsCenter leading the list. That makes sense, given that college football kicked off this past weekend and the NFL season is on the very near horizon.