The share estimates align closely with each brand’s advertising budget; per iSpot.tv estimates, FanDuel accounted for the greatest chunk of the $282 million spent on gambling ads during the 2021-22 broadcast season, in exchange for which it racked up 34% of the category’s overall impressions.

Consumers tend to find that certain marketing tactics cross over into being annoying or even creepy. And it sure seems as though some tactics are more “creepy” than “cool” in the eyes of consumers around the world, according to Cheetah Digital global data [download page] that examines consumer trends by age group.

From January 1-July 31, alcohol TV ad impressions were down 17% year-over- year, according iSpot report, “Which Alcohol Spots Are Making a Splash in 2022?”. Mexican brands now account for nearly 44% of beer TV ad impressions (up from 39% during the same time frame in 2021), while Modelo was the most-seen alcohol brand on TV. Smirnoff was the most-seen wine & spirits brand on TV, after increasing ad impressions by nearly 4x YoY. And cheers to ESPN, which accounts for nearly 1 in 10 TV ad impressions for alcohol – including beer, wine & spirits.

Mexican brands have been growing their share of beer TV ad impressions over the last five years, and accounted for nearly 44% during the first seven months of 2022, according to a new report from iSpot. That emergence isn’t the only trend in beer, as seltzer and non-alcoholic options have grown to about 30% of the category’s TV ad impressions as well.

Alcohol television advertisement impressions are down 17% year-over-year (YoY), higher than the 12% cut in advertising spending by the category, according to a recent study by iSpot.tv comparing the first seven months of 2022 to the same period in previous years.

Between Jan. 1 and July 31, 2022, alcohol advertising racked up 66.87 billion TV impressions. The estimated national spend for this time period was $574.4 million. For the report, iSpot.TV captured TV ad exposure across 51 million smart TVs and set-top boxes, then extrapolated this information using census data to create a representation of U.S. households.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Nick Kroll stars in a faux ’80s-style TV exercise show called “Gettin’ Fit” for Bonobos. A dad (reluctantly) bonds with the family dog in a spot for the 2023 Hyundai Tucson. And Miele says, “In a kitchen, everything should work around you.”

For instance: An iSpot report from the first half of the year noted that 25.5% of TV ad impressions were attributable to live sports. With these events carrying so much weight for networks, it’s no wonder advertisers are forking over more money to get in front of these remaining large audiences.

Last year, ESPN’s “College GameDay” averaged 1.9 million Nielsen-measured viewers per show -- up 39% over 2020. For the entire 2021-2022 season, “College GameDay” shows pulled in $18.5 million in national TV advertising, according to estimates from iSpot.tv.

For all regular-season college games programming, ESPN averaged 2.0 million viewers, with $90.1 million in national TV advertising, per iSpot.tv.

Over the last 30 days, total TV network promo and paid advertising spend was at $426.5 million, according to iSpot.tv.

It’s been go, go, go since then. Earlier this year, LG Ads Solutions rolled out a new suite of guaranteed outcome-based media offerings in which marketers will only pay for connected TV ads when they meet independently validated performance goals. Additionally, LG Ads Solutions struck a data licensing partnership with iSpot in 2021 for all smart TV data from LG Ads Solutions, working to validate reach and frequency goals.

It may seem like stating the obvious, but advertising levels for sports betting have risen massively in recent times. To illustrate this, a report produced by iSpot.tv in June showed that U.S. sportsbook brands spent $280m on TV advertisements between September 2021 and May 2022 and generated more than 18 billion impressions as a result.

iSpot.tv to sponsor BIG TV!iSpot.tv is joining this year’s BIG TV sponsor line-up, hosting, “Modernizing TV Currency for the Cross-Screen Era,” with moderator Sean Muller, CEO & Founder of iSpot.tv and Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights at Warner Bros. Discovery. Mark your calendars now for September 29th-30th!

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week one action stretching from Thursday through Sunday gave college football the top spot in our watch-time ranking for Aug. 29-Sept. 4. Across a variety of networks, the sport accounted for 6.05% of minutes watched -- up from 0.87% the previous week, when there were just a handful of games played.

Notably, The Rookie: Feds scores the week’s highest iSpot Attention Index (128), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: The Greek god Poseidon helps Kohler promote its line of digital showers. Happy Carvana customers overshare about their experiences with the car-buying site. And Airbnb wants you to know you can use its platform to find literal caves to stay in.

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

College football’s first full weekend delivers 13.86% of TV ad impressions to take the No. 1 spot. That’s nearly 6x the share of impressions of the No. 2 program, the 2022 U.S. Open tennis tournament.

Real-time TV measurement company, iSpot, has hired Will Waldron, a veteran US Census Bureau supervisory statistician, as Vice President of Research, to oversee the statistical quality standards and methodological practices of its television ratings and ad measurement products. In this role, Waldron will focus on data fidelity, measurement veracity and ratings reliability. He will have oversight of iSpot’s diverse, representative audience panel, which includes the largest pool of smart TV viewers for the purposes of measurement in the industry.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through Sept. 4.

Newsletters and email marketing are effective marketing tools—Campaign Monitor estimates that half of the global population uses email.

According to iSpot.tv, College GameDay generated about $16.4 million in ad revenue in 2021. The top advertisers including The Home Depot, Nissan, Allstate, AT&T Wireless, Goodyear, Pizza Hut, Dr. Pepper, Coors Light, Wendy’s and Taco Bell.

The total was down from $30.2 million in 2019, which had one additional Saturday broadcast.