Automakers spent an estimated $98.6 million in August on national TV, down 19% from August 2021, according to iSpot.tv.

August TV ad impressions were also down 16.4% year over year to 22.5 billion compared to 26.9 billion in August 2021.

Recently in News on August 25, 2022, National CineMedia Integrates iSpot to Measure Cinema Advertising Alongside TV. Data Integration Deal Enables First of a Kind Measurement Offering in the Cinema Advertising Industry. You can read further details here.

A campaign for used-car shopping site DriveTime, submitted by iSpot.tv, won the Advanced Advertising Award for Best Use of Data. Using user-level data, DriveTime boosted return on advertising spending by 26% compared to the prior year. It was able to achieve a 15% decrease in spend, a 6% increase in media cost and a 5% increase in media-driven site traffic. DriveTime also had a 90% increase in leads.

Personnel moves: TV measurement firm iSpot hired research veteran Will Waldron as vp of research, charged with overseeing the MRC accreditation process and statistical standards. He most recently was a lead scientist with the U.S. Census Bureau … Search intelligence platform Captify promoted Amelia Waddington from vp of product to senior vp, where she is leading the charge on a cookieless targeting solution.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Kroger explains the benefits of signing up for a Kroger Plus Card. Arby’s hypes its 2-for-$7 Everyday Value offerings. And Kohl’s wants you to know about its current “budget-boosting deals on denim.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Actor John Hoogenakker stars in a Spectrum spot that promotes its internet and mobile offerings. Disney hypes Disney+ Day, which is coming up on Sept. 8. (In Disney’s words, “Disney+ Day is an annual celebration of the Disney+ global community that debuted in 2021 and features content premieres from the streaming service’s marquee brands, special experiences and offers for subscribers and fans, and more.”) And Grubhub wants you to consider ordering your next family dinner on its platform.

Data obtained by TV-ad measurement company ISpot.tv shows that last June, crypto businesses spent USD 3m on TV ads, and the figure reported for July 2022, at a mere USD 36,000, illustrates how little the sector is now willing to spend on television advertising. It is noteworthy that the July 2022 figure was the lowest monthly total since January 2021.

iSpot has hired Will Waldron as VP of Research to oversee statistical quality standards and methodological practices of its television ratings and ad measurement products. Most recently, Waldron was a lead scientist at the US Census Bureau within the Demographic Statistical Methods Division.

Carmakers find new roads to reach viewers in the lull before the NFL regular season, according to iSpot.tv.

According to iSpot’s Ace Metrix survey, BMW’s “Real Entertainment Is on the Road” was the most persuasive, with a persuasion score 3.2% above industry norms. But Chevy’s “Muddy Passengers” retains the highest brand match score of the group, with 90% of viewers remembering it was a Chevy ad after watching it.

Data obtained by TV-ad measurement company ISpot.tv shows that last June, crypto businesses spent USD $3m on TV ads, and the figure reported for July 2022, at a mere USD $36,000, illustrates how little the sector is now willing to spend on television advertising. It is noteworthy that the July 2022 figure was the lowest monthly total since January 2021.

In a recent column for Fierce Video, TVREV lead analyst Alan Wolk said Paramount+ and its mainstream programming is a great fit for Walmart+.

“Not only does this allow [Paramount] to expand your subscriber base while building word of mouth around your new shows, it allows you to greatly expand your advertising base too, especially for streaming, where you can offer ad-supported Paramount+ along with Pluto TV, CBS News and more,” wrote Wolk.

According to Cheetah Digital’s report for sports teams and associations, 55% of fans will share psychographic data points like purchase motivations and product feedback with sports brands. Even more, half of all fans surveyed say they desire incentives like coupons, loyalty points or exclusive access in return for their data.

That’s probably what you’re thinking: Is all this work worth the effort? Yes, it absolutely is. In research my company did with Liveclicker, we found that customers were more likely to open and read emails that scored higher on helpfulness.

Notably, Unthinkably Good Things scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Airbnb shows scenes from a mother and daughter’s stay at a potato-shaped building in Boise, Idaho—an example of the kind of offbeat properties you can find in its “OMG!” category. KFC hypes its limited-time $6 2-piece Drum & Thigh Combo Meal. And Honda traces its history—from a maker of motorized bicycles to a manufacturer of EVs—in a spot with the tagline “The Power of Dreams.”

Below is a snapshot of TV by the numbers for the week of Aug. 22-28, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

“iSpot is ushering in a new era for audience measurement and one that can make the TV marketplace more equitable,” said Waldron. “iSpot recognises the societal value of properly measuring the TV consumption of racial and ethnic minorities in service of the most representative sample of viewing. Advertisers and networks want to reach these communities to better address their unique needs with more specialized product offerings. Minority communities are thus better served when their specific media consumption is more reliably measured.”

iSpot.tv has appointed U.S. Census Bureau veteran Will Waldron to vice president of research, just as the measuring company prepares for industry accreditation.

Waldron will oversee iSpot’s Media Ratings Council (MRC) accreditation process, the first stage of which will be completed later this year. He’s also tasked with managing the company’s representative audience panel, focusing on data fidelity, accurate measurement and reliable ratings.

“We are pleased to be working with Scripps to expand their content offering on Vizio, helping us deliver on our commitment to provide endless entertainment options and enhanced consumer experiences,” said Katherine Pond, group vp, platform content and partnerships at Vizio, in a statement. “Thanks to these popular Scripps channels with some all-time consumer favorite shows, we can offer an ever-wider variety of free programming across genres and interests and bring more options to millions of WatchFree+ viewers.”

Vizio Aug. 31 announced it has added four free channels from The E.W. Scripps Company, including ION, ION Mystery, Bounce XL and Grit Xtra to its ad-supported streaming service WatchFree+.

ION features a collection of television re-run dramas, including “NCIS,” “Chicago Fire,” “Law & Order: SVU,” and original holiday movies.