E.W. Scripps and Vizio said they made a deal that adds four Scripps channels to Vizio’s Watch Free Plus streaming platform.

The agreement is the latest in the last few weeks that give the over-the-air Scripps networks–led by Ion and Bounce–carriage as free ad-supported streaming television (FAST) channels.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 28.

MTV's 2022 Video Music Awards is No. 1 for a third week in a row. (The big show aired live on Sunday.)

Due to substantial business and marketplace slowdown, Peloton Interactive, the connected TV fitness company, dramatically lowered marketing efforts in its latest quarter — down 31% to $158.1 million — from the prior-year period. Looking specifically at national TV advertising, Peloton has spent $54.9 million this year so far through August, according to iSpot.tv. That’s down from $96.1 million a year ago.

Here are the Top 15 biggest ad dollar spenders in the NFL last season, based on data provided by iSpot.tv (expect most, if not all, to be back):

In this role, Waldron will focus on data fidelity, measurement veracity and ratings reliability. He will have oversight of iSpot’s diverse, representative audience panel, which includes the largest pool of smart TV viewers for the purposes of measurement in the industry. Among his responsibilities will be oversight of iSpot’s Media Ratings Council (MRC) accreditation process, the first stage of which will be completed later this year.

“iSpot is ushering in a new era for audience measurement and one that can make the TV marketplace more equitable,” said Waldron. “iSpot recognizes the societal value of properly measuring the TV consumption of racial and ethnic minorities in service of the most representative sample of viewing. Advertisers and networks want to reach these communities to better address their unique needs with more specialized product offerings. Minority communities are thus better served when their specific media consumption is more reliably measured.”

CM Group surveyed over 5,000 global consumers to find the key differences in purchasing behavior between Gen Z, Millennials, Gen X & Boomers. This includes what different generations expect from the brands they do business with online and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle — from acquisition through to loyalty.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Ulta Beauty says, “We believe that beauty is a powerful collective of dreamers and doers, makers and believers.” Gatorade pays tribute to soon-to-retire tennis great Serena Williams in a spot narrated by Beyoncé. (See also: “Serena Williams brand tributes—see ads from Michelob Ultra, Gatorade and more,” from Ad Age’s Maia Vines.) And Samsung hypes the Galaxy Z Flip 4 with the help of a curious cat.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
A few highlights: A young pianist helps T-Mobile make a point about how its Max Family Plans offer “so much more.” “For generations, Disney has brought you the most enchanting films and beloved characters,” an announcer says in a Disney+ spot. And Modelo says it’s “brewed for full-time fans.”

National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

National CineMedia has struck a new partnership with iSpot to enhance its analytics and measurement. iSpot will be providing its real time ad verification feed to NCM for use across their ecosystem of ad offerings, including the movie screen, app, digital and OOH. The iSpot partnership is an extension of NCMx, NCM’s data intelligence platform that gives brand advertisers a complete view of the moviegoing consumer before, during and after going to the movies.

A recent report by Pathmatics found CPG advertisers increased spending by 39% on over-the-top TV between the first and second quarter, faster than any other segment, and even as many brands were pulling back on linear TV spending measured by iSpot.tv.

Baby Boomers are most likely to buy things via email, and Gen Z is least likely, according to 2022 Digital Consumer Trend by Age Group, a study by CM Group.

Of the boomers surveyed, 59% have purchased something through an email in the last 12 months. In contrast, 52% of Gen Xers have, 47% of millennials — and 39% of Gen Z.

Jeep’s “Reservations” received the highest Persuasion Score, according to iSpot’s Ace Metrix survey, with a result 11.2% above industry norms. However, Chevrolet’s No.3 “Muddy Passengers” had the highest brand match score of the group, with 90% of viewers remembering it was a Chevy ad after watching it.

WINNERS

Domino’s: The pizza giant had the most likable TV ad in the quick-service restaurant category in the first half of 2022, according to recent data from iSpot. The “More Than Pizza” commercial, a food-filled video promoting non-pizza items like specialty chicken and savory pastas, scored in the 97th percentile for likeability, iSpot found. It's not the most creative ad in the world, but perhaps the lesson here is when you sell craveable food, just show it.

Now that post-pandemic moviegoing is picking back up, NCM has been busy building up its first-party data sets for targeting to help offset pandemic losses. Audiences may be cutting the cord, but they’re also still going to the movies. Or at least that’s what NCM claims.

With iSpot on board, the goal is to drive – and measure – incremental reach.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Grubhub promotes its partnership with “MasterChef,” the reality TV show, on MasterChef Table, a virtual restaurant. (Ally Marotti of Ad Age sibling publication Crain’s Chicago Business covered the launch back in June: “Grubhub is launching its own ghost kitchen with recipes from ‘MasterChef’ winners.”) The 1990 eurodisco classic “Everybody Everybody” by Black Box serves as the soundtrack for a stylish Kohl’s spot focused on denim fashion. And Popeyes hypes its 11-piece Signature Chicken box—for when “a fam just wants Popeyes for dinner.”

“iSpot.tv partners with National CineMedia,” from Ad Age’s Parker Herren.

In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV.

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.