Tim Sovay, chief BD & partnerships officer and chief operating officer at influencer marketing software platform CreatorIQ, described it as a “double opt in” situation. First, consumers typically choose to follow an influencer, opting in to seeing their content. Then, the influencer opts into working with brands.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Neal Patrick Harris and David Burtka star in another of a continuing series of HelloFresh ads. (See an earlier HelloFresh commercial featuring the celebrity couple in the Aug. 17 Hot Spots.) Celebrity chefs including Gabriela Cámara, Roy Choi, Mashama Bailey and Gordon Ramsey help promote the MasterClass series of cooking classes. And at a Hulu corporate retreat, marketing team members try to figure out how to explain what Hulu + Live TV is.

Looking specifically at national TV advertising, Peloton has spent $54.9 million this year so far through August, according to iSpot.tv -- down from $96.1 million a year ago.

As cord cutting continues to rise, advertisers are challenged on how best to track and measure audience reach and engagement, in particular across CTV and TV. The iSpot partnership enables NCM to further demonstrate how NCM® media reaches the desired audience of its advertisers as well as how the audience is affected for both movie theater only and across integrated campaigns (Movie Theater and CTV and possibly digital and DooH). Cinema advertising is one of the few mediums able to engage and connect with a young, diverse audience at scale, extending the reach for buys across CTV, broadcast, and cable.

According to Cheetah Digital’s report for sports teams and associations, 55 percent of fans are willing to share psychographic data points like purchase motivations and product feedback with sports brands. Even more, half of all fans surveyed say they desire incentives like coupons, loyalty points or exclusive access in return for their data

National CineMedia, the advertising network that represents more than 20,600 screens in more than 1,650 theaters, has struck a partnership with audience-measurement company iSpot. Under terms of the pact, iSpot technology will be used to deliver analysis of the incremental reach NCM’s in-cinema commercials generate in addition to linear television.

NCM clients will also be able to use iSpot data to generate data on reach, frequency and attribution for their campaigns.

Movie theater ad network National CineMedia has struck an analytics and measurement deal with iSpot.tv.

Looking specifically at reach -- a key metric for marketers -- NCM can now offer clients "incremental" reach measures, coming from iSpot’s data based on its panel of 40 million U.S. smart TVs.

National CineMedia, which puts advertising in movie theaters, said it hired iSpot.tv to measure how many viewers its clients are reaching who didn’t see their commercials on TV.

iSpot, working with Neustar’s identity resolution capabilities, will also provide National CineMedia advertisers more comprehensive data on frequency, attribution and tune-in for their campaigns.

As stated in the Voice Technology Trends in Marketing: Everything Digital Marketers Need to Know, a research conducted by Campaign Monitor, what consumers are mainly looking for is immediacy on the go. To get an idea of why and when do people make use of voice technology, just take a look at these charts:

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Meta tells the story of Team Amani, an East African cycling team, in a metaverse-focused spot. A mother has a talk with her daughter about “safe spending” in the latest from Amazon. And Regina King helps Vaseline promote its new line of lotions.

Notably, Groundswell scores the week’s highest iSpot Attention Index (117), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

Alternative TV measurement providers, such as VideoAmp and iSpot, have made it their mission to compile large first-party data sets.

iSpot, the standard in TV ad measurement and analytics, unveiled in a new report that QSR and Pizza brands spent an estimated $836.1 million on national TV advertising during new-airing programming over the first half of 2022 – up 11% year-over-year. Even with that increase, however, these brands also witnessed a marginal collective decrease in share of TV ad impressions year-over-year, from 5.53% to 5.40%.

A campaign for DriveTime, the used car shopping site, submitted by iSpot.tv won the 2022 Advanced Advertising Award for Best Use of Data.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Kevin Hart helps DraftKings promote its limited-time offer that gives new customers a $200 betting credit when they bet $5. FanDuel says that “every moment in life is a bet.” And Taco Bell hypes the return of its Double Steak Grilled Cheese Burrito.

A campaign for DriveTime, the used car shopping site, submitted by iSpot.tv won the 2022 Advanced Advertising Award for Best Use of Data; The Show Next Door, a program created by Roku sponsored by Maker’s Mark won the Advanced Advertising Innovation Award for Best Branded Content and a campaign for Pedigree pet food, executed by MediaCom and submitted by OpenAP, won the Advanced Advertising Award for Best Definition of Target Market

That’s no longer the case, even in Legacy Land, where companies such as iSpot.TV now are creating “alternative currencies” measuring NBCUniversal programming.

Walmart topped the chart of retail brands who spent on new-airing programming in the first half of the year, according to iSpot, jumping ahead of Target and Macy’s with 10.1% of TV ad impressions. Retail brands spent $685 million, up nearly 8% year-over-year.

Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to iSpot.tv estimates.

For the most recent period (May 18 to Aug. 18), paid national TV spend was $202.4 million, with media value from TV network promotional ads at $140.9 million.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: A talking cartoon car helps Chevron promote its Chevron with Techron gasoline. Visible says it’s “made for people who do everything on their phone.” And in a TikTok-style vertical-video explanatory ad, Mixtiles explains its repositionable-adhesive framed-photo product.