For nearly nine months of 2022, movie-studio national TV spending is down 27% to $625.5 million from the pre-pandemic year of 2019, when it was $852.2 million, according to estimates from iSpot.tv.

The industry has only pulled in half as many impressions from those TV commercials as it did three years ago -- 49.7 billion (2022) versus 100.5 billion (2019). It was at 46.5 billion in 2021.

In its latest report Tubular Labs found that viewership of short-form content on YouTube – videos under a minute long – have grown 135% on the platform…

Geico became the league’s biggest TV advertiser ($6.2 million), according to iSpot.tv data, and its NHL-themed ‘‘The Lamps” commercial generated more than 58 million impressions despite not debuting until the playoffs began.

Over the first seven months of 2022, travel industry national TV ad spend was up 130% year-over-year, while TV ad impressions jumped 61% according to a new report from iSpot. Key findings include:
· Choice Hotels was the most-seen TV advertiser through July, accounting for 7.19% of ad impressions despite the brand airing zero spots from January 1, 2021-April 19, 2022.
· Travel brands targeted big TV tentpoles for advertising, with live sports accounting for five of the top six programs by share of impressions (led by the NBA at 1.44%).
· Travel websites accounted for 38.2% of all travel TV ad impressions, as the most-seen category within the travel industry.
· Cruise line TV ad impressions jumped 506% year-over-year, led by Royal Caribbean, which accounts for about a quarter of the category’s impressions.

For nearly nine months of 2022, movie-studio national TV spending is down 27% to $625.5 million from the pre-pandemic year of 2019, when it was $852.2 million, according to estimates from iSpot.tv.

The industry has only pulled in half as many impressions from those TV commercials as it did three years ago -- 49.7 billion (2022) versus 100.5 billion (2019). It was at 46.5 billion in 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Buick shows off some of the “life-enhancing innovations” it’s been working on. Acorns explains how its round-up investing system works. (See Monday’s Hot Spots for another current Acorns ad featuring a talking squirrel voiced by Christopher Walken.) And Qatar Airways calls attention to its sponsorship of the FIFA World Cup, coming up in November.

Even if you were unable to witness the magic at Comic-Con, the campaign’s reach went farther than the nerd culture event. Deadline reports via stats from iSpot that WBD utilized ad spots across its multiple networks to integrate Westeros and the Targaryens into programming. TBS, for instance, saw 20.9% of its advertising spots reserved for the series. And HBO, the mothership network, saw 99.1% of its ad impressions come from the Hose of the Dragon promos.

That is one of the key findings of a new Cheetah Digital study, in association with Econsultancy, designed to reveal what consumers expect from the brands they do business with, the channels they want to connect on and the data they are prepared to share at every stage of the customer lifecycle, from acquisition through to loyalty.

Cheetah Digital says it has seen a stark rise in consumers expecting competitions and prize draws (+ 73% ), exclusive access and content (+58%), personalised product recommendations (+56% increase), brand recognition (+45% increase) and community (+33%).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Buick shows off some of the “life-enhancing innovations” it’s been working on. Acorns explains how its round-up investing system works. (See Monday’s Hot Spots for another current Acorns ad featuring a talking squirrel voiced by Christopher Walken.) And Qatar Airways calls attention to its sponsorship of the FIFA World Cup, coming up in November.

For its part, Verizon tripled its ad spend during NHL telecasts last season (to $4.5 million), compared to the 2020-21 season, and aired about 500 ads (a fivefold increase), according to SBJ’s analysis of iSpot.tv data.

Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising -- up 6% to $343.2 million this summer, according to estimates from iSpot.tv.

For the most recent period of May 18-August 18, paid national TV spend was $202.4 million, with media value from TV network promotional ads at $140.9 million for the period.

Martech company CM Group is out with a new study titled “2022 Digital Consumer Trends by Age Group,” based on a survey of 5,000-plus consumers conducted in partnership with Econsultancy. One key finding, shared first with Datacenter Weekly, is the extent to which different age groups are comfortable with so-called social shopping—aka social commerce.

According to TV-ad measurement company ISpot.tv Inc., spending by the major crypto firms decreased by 99.9% to $36,000 in July in the US. The value is the lowest recorded since January 2021 and is significantly down from the peak of $84.5 million in February 2022.

“Probably three or four of the top 10 brands across all of TV advertising are insurance brands,” said Tyler Bobin, a senior analyst at iSpot.tv, which measures the brand and business impact of TV and streaming advertising. “Some of the ads are over the top but they’re more lifestyle type ads in which you immediately recognize the people and characters in the ads and the company they represent.”

That’s the word from TV measurement and analytics firm iSpot.tv, which estimated that Choice Hotels commanded a 7.19 percent share of voice among travel brands by TV ad impressions, which is when a user views an ad. Choice, according to iSpot.tv, edged out Connecticut-based online travel agency Priceline (6.99 percent) and its Amsterdam-headquartered sister company Booking.com (6.97 percent).

From January 1 to July 31, travel industry TV and impressions were up 61.1 percent year-over-year, while estimated national TV ad spend more than doubled to $608.6 million, according to iSpot.tv.

That’s the word from TV measurement and analytics firm iSpot.tv, which estimated that Choice Hotels commanded a 7.19 percent share of voice among travel brands by TV ad impressions, which is when a user views an ad.

Choice, according to an iSpot.tv report, edged out Connecticut-based online travel agency Priceline (6.99 percent) and its Amsterdam-headquartered sister company Booking.com (6.97 percent).

House of the Dragon ads per iSpot aired across the Warner Discovery universe including TBS (20.9%), Discovery (9.1%), TNT (7.7%), CNN (7.4%) and Food Network (6.6%). The advertising stat org says that the series repped 99.1% of the HBO’s promo TV ad impressions since July 20. Those shows that ran HOD ads included re-runs of The Big Bang Theory, Friends, Young Sheldon, as well as Dr. Phil and Expedition Unknown per iSpot. There have even been pop-up bottom of the screen ads running during HGTV programming.

The syndicated sitcom helped elevate Toyota’s “Ode to Summers Past” to the top position among carmakers in iSpot.tv’s ranking. A very close second was Subaru’s “Dog Tested: Lunch Stop” ad, appearing on the list for the first time this week. Only 337,000 impressions separated the first- and second-place commercials.

On the idea of Cointelegraph’s information, a Bloomberg’s report emphasised that tv promoting bills amongst cryptocurrency buying and selling corporations went the bottom in over a 12 months, with spending being $36,000 in July which went down from $84.5 million in February, information from ISpot acknowledged. The spending spree of $84.5 million on commercials passed off throughout the US Superbowl interval when Crypto.com, FTX US and Coinbase launched high-profile commercials to conscious folks about their cryptocurrency providers.

Data obtained by TV-ad measurement company ISpot.tv shows that crypto companies - including Crypto.com, Coinbase, and FTX - have dramatically decreased their expenditure on television marketing in the past months, Bloomberg reported. In February 2022, the month of the Super Bowl, industry players spent USD 84.5m on such activities. A month later, the number fell from this high, going down to only about USD 18m.