A Wednesday report from Bloomberg highlighted that television ad spending among the largest crypto trading firms hit the lowest mark in over a year, with only $36,000 spent in July according to ISpot, down 99.9% from $84.5 million in February.

Major crypto firms including Crypto.com, FTX, and Coinbase in July spent a cumulative $36,000 on U.S. TV advertisements, after spending a high of $84.5 million in February when the Super Bowl took place, according to data from TV ad measurement and analytics company ISpot, cited by Bloomberg.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)A few highlights:

NFL star Davante Adams gets his very own in-house Taco Bell—literally in his house—in the latest from Taco Bell. Pepsi says pizza is “better with Pepsi” in a spot for Pepsi Zero Sugar. And Under Armour serves up a back-to-school spot that focuses on a specific institution: James W. Martin High School of Arlington, Texas.

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With preseason action now in full swing, the National Football League sprints to the top of our watch-time ranking. From August 8-14, the NFL scored 2.24% of minutes watched, up from 0.55% the previous week when there was only one game.

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: A travel-weary Dan Levy, exhausted from a series of red-eye flights, helps Citi promote the Citi Custom Cash Card. (See a previous Dan Levy Citi spot in Hot Spots, June 29, 2021.) Neal Patrick Harris and David Burtka star in the latest from HelloFresh. And Mercedes-Benz shows off its new all-electric EQB compact SUV.

According to a report from ispot.tv, as the price of Bitcoin has plunged, marketing from big names, including Coinbase and FTX, have been slowing down. And Matt Damon's Crypto.com Super Bowl ad hasn't aired since February. And that campaign cost nearly $65 million.

Notably, Chesapeake Shores scored the week’s highest iSpot Attention Index (132), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

The drop in national TV marketing by the industry in the US has coincided with the selloff in Bitcoin and other crypto assets, according to the measurement company ISpot.tv Inc., which tracks the spots. Damon’s commercial for Crypto.com, which ends with him uttering “fortune favors the brave,” last aired in February during the Super Bowl. The four-month national campaign cost an estimated $65 million, according to ISpot, exceeding the outlays by others in investment services, including giants such as Fidelity and Vanguard, over the same stretch.

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)A few highlights:

Charles Barkley, Tony Romo and Patrick Mahomes star in the latest from Subway. American Airlines says, “Travel is better when you’re an AAdvantage member.” And Pepsi Zero Sugar toasts “every parent who needs a vacation—after getting back from a family vacation.”

CNBC pulled in 28.3 billion impressions from August 2021 to August 2022, garnering $187.6 million in national TV advertising spend over the period, according to iSpot.tv. The previous-year period witnessed 29.7 billion impressions, and $136 million in national TV ad revenues.

Amazon choosing Nielsen is a big deal for the company as Nielsen has more competition these days. While the company is still the dominant player in viewership management, according to NextTV, it has increasing competition in the sports space. For the most recent Super Bowl, NBCUniversal (CMCSA) used iSpot.tv, a 10-year old measurement company working with the network, to measure viewership.

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. In fact, according to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”.

In July, according to real-time ad trackers at iSpot, AbbVie spent a whopping $39.2 million on TV ads for Rinvoq, putting it at the top of the pharma TV drug ad spending pack. The biggest spend was for its new rafting commercial, with just over $15 million going toward airtime for the ad.

Nielsen’s ability to secure the deal is likely to boost perceptions of the measurement giant after many of its top TV customers have encouraged advertisers to consider new audience measures provided by upstarts and rivals such as ComScore, iSpot and VideoAmp.

A campaign for DriveTime, the used car shopping site, submitted by iSpot.tv won the 2022 Advanced Advertising Award for Best Use of Data.

The campaign improved Drivetime’s return on advertising spending (ROAS) by 26%.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: T-Mobile wants you to know that you can get free Netflix and a year of Paramount+ with qualifying plans. As part of a continuing campaign, Acorns’ talking squirrel mascot (voiced by Christopher Walken) makes a point about the importance of investing early. (See another Acorns commercial in Friday’s Hot Spots.) And Cîroc hypes Cîroc Vodka Spritz, a new ready-to-drink cocktail in a can.