Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward? This question – and more – was unpacked in a recent Cheetah Digital-hosted webinar by an expert panel of guests, including:

Tubular Labs, the leader in global social video intelligence and measurement, unveiled in their new report, H2 2022 Social Video Trends, that uploads of short-form content on YouTube – videos under a minute long – have more than doubled year-over-year.

An analysis of the most-watched ads across top restaurant brands found that 58% highlighted deals, prices or mobile app or loyalty rewards from May through early August, up from 46% from January through April, according to ad-tracking firm iSpot.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today ( August 15th, 2022) announced that it has been recognised as the “Best Overall Martech Company” by Martech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded "Best Overall Marketing Campaign Management Solution.”

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today ( August 15th, 2022) announced that it has been recognised as the “Best Overall Martech Company” by Martech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded "Best Overall Marketing Campaign Management Solution.”

Tubular Labs, the leader in global social video intelligence and measurement, unveiled in their new report, H2 2022 Social Video Trends, that uploads of short-form content on YouTube – videos under a minute long – have more than doubled year-over-year.

An analysis of the most-watched ads across top restaurant brands found that 58% highlighted deals, prices or mobile app or loyalty rewards from May through early August, up from 46% from January through April, according to ad-tracking firm iSpot.

Budget Friendly: According to the Campaign Monitor report, using a template can save up to 50% on email campaign costs. Not only that, but many of these templates come with pre-built landing pages and automated follow-up sequences, so you don’t have to spend time creating those elements yourself.

VIZIO (VZIO) recently reported its Q2 2022 earnings.

VIZIO Holding Corp. [VZIO -0.95% + Free Alerts]

Spanish-language networks, led by Telemundo, Univision, and UniMás, grew their share of ad impressions by almost 11% in the first half of 2022, according to a new analysis from iSpot.tv. While live sports accounted for 25.5% of TV ad impressions, up 3.1% compared to the same period in 2021. The latter was boosted by the NBCU Winter Olympics, the Super Bowl, the NFL and NBA Playoffs.

Social video analytics platform Tubular is out with its H2 2022 Social Video Trends report, and one major takeaway is that short-form video is continuing to explode on YouTube.

Call it the TikTok Effect. Google/Alphabet-owned YouTube has been trying to fend off the Chinese viral-video platform by putting a lot of emphasis on cultivating creators who post short-form content—defined as videos that run less than a minute—while also giving such content more real estate and prominence.

New-to-the-ranking ads from Jeep and Cadillac scored big with iSpot’s Ace Metrix survey. Respondents gave Jeep’s “Reservations” ad the best Persuasion Score on the list, with a rating 11.2% above industry norms. Cadillac, meanwhile, made its mark with the music in “Colors of Emotion: RED.” Typically an afterthought, music was named the “single best thing” about the spot by 19% of Ace survey respondents – over 100% above industry norms.

The survey found that brand awareness was weak: Eli Lilly’s Trulicity had just a 29% recall among those surveyed, while Lilly and Boehringer Ingelheim’s Jardiance was at 27% and Merck’s Januvia at 24%. Those drugs topped the list and show just how poorly people remember these meds. And that's despite the big money companies plow into branded ad campaigns. For example, in July, there were five diabetes drugs among the top 10 biggest TV ad spenders, with a total of $79 million, according to iSpot.

For Platform+ non-advertising revenue -- mostly from its data licensing -- grew 65% to $30 million. Vizio's Inscape data unit has license deals with iSpot, Comscore, VideoAmp, 605, TVsquared, and Nielsen.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

The move to create a specialized place for shorter videos has certainly paid off for Alphabet-owned YouTube, which saw views of videos of less than 1 minute jump 135 percent between the second quarter of 2021 and Q2 of 2022, according to stats compiled by Tubular Labs.

Vizio Holding Corp (VZIO) stock is trading at $12.15, an increase of $1.71, or 16.48%, on high volume. Vizio Holding Corp Cl A gets a Sentiment Score of Bullish from InvestorsObserver and receives an average analyst recommendation of Strong Buy with a price target of $16.25.

VIZIO Holdings (VZIO) recently reported earnings for its second quarter of Fiscal Year 2022. Adjusted earnings per share came in at $0.01, which beat analysts’ consensus estimate of -$0.01. As a result, shares were up over 15% as of this writing on August 11. In the past eight quarters, VZIO has beat estimates four times.

In addition, sales increased 2% year-over-year, with revenue hitting $408.9 million compared to $401.1 million. The increase in revenue can be attributed to the strong growth of VIZIO’s Platform business, which grew 69% compared to last year.

With fewer and fewer options, Vizio’s relatively open data set becomes more important to a broad ecosystem.

“Our data is becoming the cornerstone of the CTV measurement market through some of our licensing partners,” Townsend said, pointing to iSpot, Comscore, VideoAmp, 605, TVSquared and Nielsen. “[They] all rely on our data to fuel their ad currency products.”