Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Vrbo wants you to know that it offers “only whole vacation homes” so “it’s just you and your people.” Jon Hamm stars in another of a continuing series of Progressive spots focused on his attempted romance with Flo. (See an earlier Jon Hamm Progressive spot in the July 13 edition of Hot Spots.) And hospitality brand Hilton serves up a spot starring Paris Hilton and her “fur babies.” (Ad Age’s Adrianne Pasquarelli has the backstory: “Hilton unveils biggest marketing push in six years as travel surge continues.”)

Rounding out the ranking is the sole traditional broadcaster – CBS – which promotes reality competition The Challenge: USA in fifth.
However, The Challenge: USA scores the week’s highest iSpot Attention Index (137), meaning viewers were, on average, highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 24. Discovery’s Shark Week is No. 1 for the second week in a row.

With over eight years of historical data across brand and agency clients, hundreds of thousands of campaigns, and partnerships with all major social platforms, CreatorIQ is uniquely positioned to help brands implement these standards and further optimize their creator programs. These standards closely align with CreatorIQ’s existing measurement solutions and have already been integrated into the company’s industry-leading influencer marketing software platform, which powers efforts for Fortune 1000 brands and their global agencies.

Despite losing accreditation, Nielsen maintains a healthy number of media partners. The company is leveraging Vizio data of about 20 million U.S. connected TVs, while Tubi and Studio71 are tapping into Nielsen’s Digital Ad Ratings.

Karate Combat continues to grow. After its most recent event, the organization is reporting that it has beaten major MMA organizations, PFL and Bellator, in online viewership numbers. They say they are the fastest-growing combat sports organization. This feat was measured by Tubular Labs. Through a press release, Karate Combat and Tubular Labs have shared their findings.

For instance, Marvel released trailers for both the upcoming She-Hulk: Attorney at Law show and Black Panther: Wakanda Forever movie over the weekend. The trailer for the streaming show, which arrives in a matter of weeks, has 6.6 million views on Twitter according to data from Tubular Labs. The trailer for the movie, which is out in November has 36.3 million views on Twitter alone and was the centerpiece of Marvel’s presentation from Hall H at Comic-Con.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: 3M wants you to know that its Post-it Super Sticky Notes have “2x the sticking power.” Servpro, the self-described “No. 1 brand in property restoration,” encourages viewers to apply for jobs at servpro.com/careers. And Google calls its Pixel 6a “a smarter phone for a smarter price.”

B+C has partnered with normally-on Tv set advertisement measurement and attribution corporation iSpot.tv to provide you a weekly chart we connect with Promo Mojo: unique information demonstrating TV’s most-promoted programming rated by advertisement impressions. Our info handles the seven-day interval via July 3.

Foods Network’s new reality collection Me or the Menu tops the position, producing it TV’s most promoted clearly show for a second week in a row.

This tracks roughly to total movie studio national TV advertising spending down 21% to an estimated $606.3 million, resulting in 46.3 billion impressions (January 1 through July 23), according to iSpot.tv.

Tubular Labs, a specialist in global social video intelligence and measurement, has announced a partnership with Banijay Rights, the global distribution arm of TV production company Banijay.

With a multi-genre portfolio of over 130,000 hours of programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies and commercial return on investment. The team is already using Tubular’s Intelligence products for forward planning, trend identification, data wrangling and competitor benchmarks across all major markets.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Google wants you to know that Chrome has built-in malware protection. Mattress Firm explores a Las Vegas-like place it calls the Land of Junk Sleep as part of its

Geico was the biggest advertiser during nationally televised MLB games during the first half of the season, according to iSpot.TV data. The insurer was the league's biggest advertiser over the course of the 2021 season, spending $16.2M. Telecasts this season have generated a total of $57.5M leading up to the break. Additionally, 86 brands combined to spend an estimated $9.6M during Monday night's T-Mobile Home Run Derby and Tuesday's All-Star Game (not included in the charts below).

National TV ad spend for 2022 is $593.5 million so far, down 20% from the same period in pre-pandemic 2019, according to iSpot.tv. Universal Pictures is the biggest-spending studio so far ($167.5 million), followed by Warner Bros. ($67.9 million); Columbia Pictures ($44.3 million); MGM ($38.6 million); DreamWorks Animation ($35.9 million); 20th Century Studios ($32.7 million); Marvel ($31.7 million); and Disney Pixar ($28.6 million).

Managers at influencer marketing platform CreatorIQ have also seen a greater need for meaningful data and performance marketing tactics coming out of small agencies.

“From a creator economy perspective, this means not just measuring impressions, reach and engagement, but actually understanding the bottom-of-the-funnel metrics like sales, site conversion and foot traffic,” said Mike Balducci, CreatorIQ’s general manager, affiliate, e-commerce and payment solutions. “For smaller agencies, the ability to show actual sales from influencer-driven social commerce and affiliate programs will help them stand out by proving

The debate on the future of audience measurement, with incumbents like Nielsen battling emerging players like iSpot.tv and VideoAmp, is just the first salvo in a more universal unbundling of current measurement tools. As a next step, brands will need to embrace a common purpose and commit to accurate measurement of content suitability in the digital spaces where their customers are now firmly rooted.

“On a global scale viewing behavior, programming and trends are shifting as more and more audiences move to social and connected TV formats to get their entertainment. This shift creates a need for publishers, distributors and brands to change the way they measure and deliver programming to audiences,” said Greg Coleman, CEO of Tubular Labs. “Banijay Rights is responding to the evolution of culture and its impact on media and entertainment with video intelligence as a key ingredient in its next chapter of growth.”

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 17.

GroupM, WPP’s media investment group, partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play when the TV is shut off, primarily through ancillary devices.

GroupM and iSpot evaluated hundreds of millions of aggregated and anonymised CTV impressions delivered across 20 million Smart TVs, various platforms and publishers. The analysis was restricted to ad buying through programmatic channels, using a single Smart TV manufacturer’s automatic content recognition data as the underlying match. iSpot verifies CTV impressions using various factors, including input source and its own proprietary system for verifying ad and content play directly on TVs.

During the last two weeks (July 5 through July 18), Discovery has run 2,267 promotional airings for “Shark Week” generating 357.9 million impressions, according to iSpot.tv. The TV measurement company estimates paid spend and media value from the promotions at $2.1 million

Last year during “Shark Week” (July 11 through July 18), Discovery pulled in 2.3 billion total day impressions, with some $7.5 million in national TV advertising spend, according iSpot.tv estimates.