Nissan’s collaboration with movie star Brie Larson continues to be a major priority for the brand, as the new spot starring her “Today Is Made for the Thrill: Why Wait for Tomorrow?” debuts at No.1 on iSpot.tv’s list of the most-seen auto ads.

According to iSpot.tv, the top seven fast food television advertisers are Domino’s Pizza ($391.0 million), Taco Bell ($271.9 million), Subway ($254.4 million), Wendy’s ($210.6 million), McDonald’s ($200.9 million), Burger King ($193.9 million), and Pizza Hut ($146.3 million).

The study by GroupM and iSpot.TV used Vizio Smart TVs for its initial study of such “ghost” impressions, which go away when the TV OS is built into the Smart TV itself, rather than an external device. Next up are similar studies using the screens of other OEMs’ Smart TVs.

As part of the extended relationship, iSpot.tv will continue to provide its Unified Measurement product to brands working with Crackle Plus on CTV to quantify incremental reach delivered over linear investments and will also provide support for select programmatic direct campaigns. Crackle Plus this year intends to use iSpot’s ability to measure segments in order to quantify the targeted reach and frequency for Crackle campaigns.

“Crackle was among the first streaming publishers in the market to integrate cross-platform ad verification as a tool for demonstrating the unique value and audience it can deliver, something that also helps brands feel confident in their investments,” said Stu Schwartzapfel, senior vice president of Media Partnerships at iSpot.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 3.

Food Network’s new reality series Me or the Menu tops the ranking, making it TV’s most promoted show for a second week in a row.

Until now, iSpot measurement and transactions have been supported only through direct insertion orders. But with the partnership renewal, Crackle Plus is enabling iSpot measurement across its programmatic campaigns, too.

iSpot has been providing Crackle Plus with real-time cross platform TV measurement for its ad-supported streaming services.

“Crackle was among the first streaming publishers in the market to integrate cross-platform ad verification as a tool for demonstrating the unique value and audience it can deliver, something that also helps brands feel confident in their investments,” said Stu Schwartzapfel, senior VP of Media Partnerships at iSpot.

For example, GroupM has been running tests with more than a dozen of its largest clients to evaluate measurement providers — including iSpot.tv and Comscore as well as Nielsen’s upcoming revamped measurement system Nielsen One — so that in the first quarter of 2023, WPP’s ad buying arm and its clients can decide on which to use as currencies in next year’s upfront market.

The trading currency is going to be one or two. It wouldn’t be done on a campaign basis because I can’t have one campaign on iSpot, another campaign on Nielsen, another campaign on VideoAmp.

According to data from advertising analytics firm iSpot for movie trailers airing between Feb. 28 and June 20 this year and equivalent periods in prior years, trailer spending is up for most weeks versus 2021, seeing increases of between $2M and $6M.

Yet spend still lags behind the pre-pandemic levels seen in 2019 for all weeks other than June 13-20. This hints at a fundamental shift in the business, as several blockbusters have returned this year and the country has been reopened for over a year.

For inauguration day, GMA News accounts were the most viewed Philippine news pages, with 10.7 million video views on Facebook and 4.8 million video views on YouTube, according to data from Tubular Labs. ABS-CBN News had 6.2 million views on Facebook and 1.9 million views on YouTube

iSpot TV and GroupM released a study that said up to 10% of CTV audiences are being counted when the TV is not on, resulting in an estimated ad revenue loss of $1 billion. With more ad dollars being allocated to CTV, the study called for a new standard for the platform.

Since last year’s upfronts, a number of agreements were struck by programmers and ad agencies with ComscoreSCOR, iSpot TV, VideoAmp, Samba TV, OpenAP as well as Nielsen’s cross platform initiative Nielsen One to evaluate their capabilities.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Effectv, a Comcast company, promotes its on-demand Small Business HQ resource center. “At Spectrum,” an announcer says in a spot that promotes Spectrum Security Shield, “we think if it’s connected to your Wi-Fi, it should be protected.” And Panera Bread calls its Charged Lemonade—a new drink containing plant-based caffeine from guarana and coffee extract—a “force of nature.”

NBCU also sought to get clients to consider new methods of measuring the audiences that form the foundation of many ad deals. The company has tilted frequently at Nielsen, often the currency behind upfront negotiations, and has even aligned with rival iSpot, in hopes of devising alternate currencies. NBCU said more than 40% of its upfront deals relied on things other than traditional age and gender parameters, compared with about 20% last year.

Samsung remains the biggest global smart TV manufacturer -- with a 28.1% share. It added 9.8 million units in the period. LG is next 14.3% (growing 4.7 million); TCL, 10.7% (4.6 million); Sony, 6.3% (1.5 million); Xiaomi, 5.3% (3.0 million); and Vizio 4.1% (1.4 million).

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

The week of June 20-26 concludes with the NHL’s Stanley Cup Final as the top program by impressions, with 3.91% of the total. That’s more than a 2.33x week-over-week increase for the series, which also broadcast twice as many games this week versus last.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through June 26.

Food Network’s new reality series Me or the Menu tops the chart, making it TV’s most promoted show.

In May, local advertising accounted for 20.3% of the total TV impressions bought in the U.S. by automotive advertisers, according to iSpot.TV data. A year ago it was 23%. It’s been this way since January. Local advertising has accounted for 3 to 6% less on a monthly basis compared to the same period a year ago.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Insurance company Travelers tells the story of a little girl whose birthday wish—to return home—comes true. Zendaya stars in the latest from Smartwater. And Jersey Mike’s promotes its app and rewards program.

Yahoo! cited data from iSpot.tv in a recent report indicating the league saw $842.4 million in revenue for the postseason. That number was up 19% compared to last year and up 54% from 2019.