According to Marigold’s Buyer’s Guide to Omnichannel Loyalty, brands should consider the essential capabilities of their loyalty system to deliver a cohesive and unified customer experience, regardless of the channel or touchpoint. However, not all loyalty systems are created equal, and QSRs must ensure that their loyalty program has essential capabilities to drive engagement and revenue growth.

Cheetah Digital, a loyalty marketing solutions company, has identified ways QSRs can build loyalty programs in an increasingly competitive environment.

The relationship between customer and brand has changed dramatically over recent years. In a recent consumer trend report by Cheetah Digital, 55% of consumers are loyal to brands with great products and services, and 39% are loyal because they feel safe to buy from, but only 34% attribute their loyalty to the brand's loyalty program.