News

Insights Guest User Insights Guest User

Ads Are Playing Even When TVs Are Off, Wasting $1 Billion/Year

As per a WSJ report, GroupM and iSpot conducted the study on 20 million Vizio smart TVs for six months, and they are partnering up for another measurement phase.

Around 17% of TV ads connected to dongles, consoles, streaming sticks, and boxes keep playing even if your device is powered off. If that sounds malicious, it is anything but that and is more of a technical fault.

Read More