2025 Holiday Report

Written By Jessika Walsten

The 2025 holiday season is unfolding in a moment of economic pressure and rapid tech-driven change. This report breaks down the big trends shaping consumer behavior and why they matter for retailers, brands, and marketers navigating an increasingly complex shopping environment. This includes:

  • How economic pressure is reshaping holiday shopping behavior

  • The rise of the "Christmas Creep" and what's driving purchase decisions

  • A look at the TV holiday advertising surge and what's working creatively

  • What brands are succeeding on social (and why)

  • And more!

Jessika Walsten

Jessika serves as managing editor for TVREV, overseeing the website, newsletters, video production and social media. She joined TVREV from Broadcasting & Cable and Multichannel News, where she spent nearly a decade in various editorial roles. She also helped launch the NextTV brand. She is passionate about the media and entertainment space, especially the intersection of technology and entertainment.